Responsibilities

• Lead, motivate, mentor, and develop a team of strategic, data-driven marketers while supporting hiring, retention, and professional development.
• Develop and maintain strong physician relationships and create effective physician marketing strategies that support physician referrals and engagement.
• Partner with appropriate teams on physician-to-physician marketing initiatives, lectures, events, and other opportunities to strengthen relationships within the medical community.
• Manage websites and digital initiatives related to assigned service lines and markets, partnering with digital strategy teams to support effective online and social media strategies that drive engagement and volume.
• Collaborate with creative teams by establishing clear objectives, providing meaningful feedback, and managing timelines to deliver effective marketing materials and campaigns.
• Serve as a brand ambassador, ensuring AdventHealth brand standards are consistently maintained across marketing initiatives and community activities.
• Plan and execute health fairs, community events, sponsorships, affiliations, and other outreach initiatives that strengthen AdventHealth's presence in the community.
• Manage service line and market-specific marketing budgets with a focus on fiscal responsibility, timely reporting, and delivering projects within established budget and timeline expectations.
• Partner with research teams to develop market analysis and research while evaluating competitor, consumer, and physician insights to inform marketing strategies.
• Monitor patient volume, market share, online engagement, brand preference, and other key performance indicators to evaluate marketing effectiveness and return on investment.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required.
• Minimum of 5 years of marketing experience required, preferably within healthcare.
• Working knowledge of the advertising process, including media placement and return on investment.
• Driver's License (DL) [Required]

Preferred

• Management experience preferred.
• Previous healthcare marketing experience preferred.

Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits