Marketing, Manager

Responsibilities

• Develop and execute marketing strategies to increase brand and solution awareness, drive leads to the top of the sales funnel, and attract top talent
• Design and manage all promotional and digital marketing campaigns across various channels, including social media, content marketing, and advertising
• Ensure full understanding of Acentra Health offerings and solutions and develop clear, persuasive, and articulate messaging and content across a variety of media and formats. Research clinical, technical, or business topics as necessary to ensure complete and accurate content
• Produce high-quality, error-free, short- and long-form content
• Adhere to efficient processes for the review and approval of content. Comply with claims, disclosures, industry/regulatory reviews as needed, etc.
• Collaborate with marketing team members to research and adopt new channels, methods, and platforms that optimize marketing, brand awareness, and earned media
• Support the development of new channel strategies and materials for audiences such as brokers and consultants.
• Develop and execute conference, tradeshow, and client event strategies, from pre-event promotion to on-site execution and post-event follow-up
• Generate and maintain website content for all audiences. Optimize content for traditional and artificial intelligence search
• Ensure adherence to brand and writing style/usage guidelines and product and unit naming conventions
• Manage one or more team members, fostering a high-performance culture and ensuring high-quality, timely, and efficient execution of projects
• Read, understand, and adhere to all corporate policies including policies related to HIPAA and its Privacy and Security Rules

Requirements

• Bachelor’s degree (Communications, English, Marketing, or similar)
• 5+ years of experience in marketing and/or communications for a healthcare or insurance organization
• Excellent writing skills as evidenced by writing samples submitted with application

Preferred

• Ability to adapt to changing market conditions and lead others to do so
• Ability to develop plans and translate business objectives into effective marketing strategies
• Ability to work independently
• Ability to work within deadlines and under pressure
• Demonstrated success building integrated campaigns that drive measurable pipeline and revenue
• Excellent editing and self-editing skills; meticulous about clarity, structure, and grammar

Benefits

• Benefits are a key component of your rewards package. Our benefits are designed to provide you with additional protection, security, and support for both your career and your life away from work. Our benefits include comprehensive health plans, paid time off, retirement savings, corporate wellness, educational assistance, corporate discounts, and more.