Marketing Manager

Responsibilities

• Lead the identification, shaping, and delivery of external-facing stories aligned to enterprise-wide business priorities that reflect Accenture’s strategic business priorities with Gen AI as your companion to accelerate development and scale storytelling impact
• Conduct in-depth investigative interviews with client account teams and collaborate with leadership to develop messaging and shape narratives—guiding conversations to surface strategic insights and position stories for impact.
• Shape story tone and narrative direction and lead the writing, editing, and oversight of high-impact content for priority campaigns, media moments, and executive platforms. This includes staying on top of the latest research – including Accenture’s - and news around key topics that impact the context of our storytelling
• Champion data-driven storytelling by defining success metrics, analyzing audience insights, and optimizing narrative strategies to maximize impact.
• Collaborate with senior stakeholders including brand, media relations, and executive comms to align messaging, guide activation, and ensure stories are delivered with clarity and impact.
• Apply and advise on the use of AI tools to accelerate editorial workflows—ensuring content quality, brand alignment, and responsible, strategic integration into storytelling workflows.
• Provide guidance and mentorship to team members by sharing storytelling and editorial expertise and helping shape best practices that drive quality, consistency, and strategic alignment.
• Adapt stories for executive communications, earnings support, investor relations, media engagements, client events, leadership speaking opportunities, and other high-profile moments.
• Partner with senior stakeholders to align narratives to enterprise priorities and strategic messaging.
• Translate client success into stories that support reputation, growth, thought leadership, and market differentiation.

Requirements

• Minimum 6 years of experience in strategic communications, editorial leadership, marketing, or journalism

Preferred

• Exceptional writing, editing, and message framing skills with executive-level polish.
• Proven ability to lead impactful storytelling for global brand impact.
• Expertise in audience segmentation, content governance, and message development.
• Strong stakeholder management across executive and cross-functional teams – regardless of level.
• Behavioral strengths: critical thinking, intellectual curiosity, leadership agility, problem solving.
• Skilled in conducting in-depth interviews and synthesizing insights into compelling, business-aligned narratives

Benefits

• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.