Marketing Manager

Responsibilities

• Develop and execute marketing strategies focused on customer acquisition, membership growth, retention, and revenue.
• Manage campaigns across digital, email, SMS, print, social media, and on-site channels.
• Coordinate with agencies, vendors, and internal teams to ensure timely and accurate campaign execution.
• Manage website content, updates, and ongoing maintenance to ensure accuracy, brand consistency, and alignment with marketing initiatives.
• Maintain brand consistency across marketing materials, customer communications, and locations.
• Manage CRM campaigns, automated customer journeys, promotional offers, and retention initiatives.
• Coordinate promotional setup, testing, and execution across multiple POS systems and CRM platforms.
• Work with technology providers to troubleshoot campaign configurations, promotional redemptions, membership issues, and system integrations.
• Identify opportunities to increase membership conversions, reduce cancellations, and re-engage customers.
• Directly manage one Customer Service Coordinator, providing training, guidance, and performance oversight.

Requirements

• 4+ years of experience in a similar marketing role, preferably within a multi-location or consumer-facing business.
• Experience managing multichannel marketing campaigns, CRM programs, and customer retention initiatives.
• Experience working with POS systems, CRM platforms, or related marketing technology.
• Strong project management, organizational, analytical, and problem-solving skills.
• Experience coordinating with external vendors and cross-functional teams.
• Excellent communication and presentation skills, attention to detail, and ability to manage competing priorities.

Preferred

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience in the car wash, automotive, retail, or membership-based service industry.
• Familiarity with membership billing, CRM automation, email/SMS marketing, and promotional POS configurations.