Marketing Manager, ABM & Events

Responsibilities

• Design and run account-based programs for Vudoo's priority retail media targets and partners, working with retail and partner business development.
• Focus ABM activity primarily on retailers and retail media networks, in line with Vudoo's North American retail and commerce media strategy.
• Build account plans, buying committee personas, and multi-touch plays across digital, direct outreach, content, and events, adapting global messaging to each account.
• Use intent and engagement data to prioritize accounts and time outreach, moving engaged accounts cleanly into the sales process.
• Own Vudoo's tier one North American industry event program: strategy, meeting programs, logistics, and on-site execution. The first half of 2027 is led by our flagship event, NRF: Retail's Big Show (New York, January 10 to 12, 2027), alongside CES (Las Vegas, January 6 to 9) and Shoptalk Spring (Las Vegas, March 22 to 24). The wider global calendar also includes Cannes Lions, DMEXCO, amongst other tentpole events.
• Build pre-event target lists and meeting plans with business development and leadership so every event is set up to generate pipeline.
• Coordinate timely, structured post-event follow-up with commercial teams, recording and tracking every lead and meeting through to pipeline.
• As an interim responsibility, help coordinate Vudoo's wider global events calendar with Global Marketing, including event priorities, timelines, budgets, and delivery owners. Regional teams or designated local owners will lead on-site execution wherever practical.
• Plan and host a regular program of executive dinners and roundtables for senior retailer, retail media, and partner stakeholders.
• Own guest strategy, invitations, content, and hosting, making sure each event moves priority accounts forward and opens access to decision makers.

Requirements

• 6 to 9 years of B2B marketing experience in ad tech or retail media, ideally in a growth-stage business.
• A proven track record running ABM programs tied to pipeline, and a clear view of how to measure them.
• Experience planning and running industry events and executive-hosted events end-to-end, including coordination with regional teams and external partners.
• Hands-on experience with marketing automation and ABM platforms such as HubSpot or 6sense.
• A versatile marketer, comfortable supporting content, social, and partner marketing to support ABM and event priorities.
• Works hand in hand with business development and sales leaders, and is comfortable being measured on pipeline.
• A strong project manager who can run several programs at once with lean resources and coordinate stakeholders across regions and time zones.
• Excellent writing, communication, and presentation skills, and at ease in a room with senior executives.
• Able to travel for key industry events, including selected international events as required. Able to work core US business hours, with regular overlap with Australian working hours (typically early morning or evening ET) to stay aligned with the global marketing team.

Preferred

• A network across US retail media, ad tech, or agency communities highly valued.
• Experience coordinating co-hosted events or joint marketing activations with strategic partners is highly valued.

Benefits

• A unique opportunity to work at the intersection of content, commerce, retail media, and advertising technology.
• Real ownership of Vudoo's North American ABM and events program from its earliest days, with exposure to global event planning and every part of marketing along the way.
• One-on-one learning from industry professionals and exposure to a range of projects.
• The opportunity to be a pillar in our scale-up business.
• A kind, respectful, and authentic team.