Marketing Manager

District of Columbia, USA (Hybrid)

$95K/yr – $105K/yrMid Level5+ years expFull time

Posted 3 hrs ago

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Job Summary

Lead and coordinate multi-channel marketing campaigns and collateral development, collaborating with cross-functional teams to shape programs, measure results, and share lessons learned.

  • Manage proposals, presentations, and materials.
  • Analyze campaign performance and optimize strategies.

Job Description

Responsibilities

  • Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights. Assists with planning, creation, and execution of various strategic marketing communications.
  • Consults and collaborates with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals.
  • Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
  • Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessary. Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned.
  • Observes, reviews, and measures the campaign outcomes, proactively elevating lessons learned to key stakeholders.

Requirements

  • 5+ years of experience leading and executing integrated, multi-channel marketing campaigns across email, content, direct mail, print, social media, digital advertising, and other marketing channels.
  • Strong project management skills, with experience using project management platforms such as Asana, Monday.com, Basecamp, or similar tools to manage timelines, workflows, and deliverables.
  • Strong analytical and data-driven mindset, with experience measuring campaign performance, interpreting marketing metrics, and using insights to optimize campaign strategy and execution.
  • Excellent interpersonal and stakeholder management skills, with the ability to build relationships, collaborate effectively across teams, and manage stakeholder expectations.
  • Proven ability to manage multiple concurrent projects, balancing competing priorities while meeting deadlines and incorporating feedback from cross-functional partners.
  • Exceptional attention to detail, with experience reviewing marketing content for accuracy, quality, brand consistency, and regulatory or organizational compliance.
  • Experience working within established brand standards, ensuring consistency in messaging, visual identity, and customer experience across all marketing materials.
  • Working knowledge of creative and marketing technology platforms, including Canva, Salesforce Marketing Cloud, Mailchimp, or similar email marketing and digital asset management tools.

Benefits

  • 401(k)
  • 100% company-funded pension plan
  • health, dental, and vision plans
  • life insurance
  • paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave
  • performance-based and peer-based recognition and tuition reimbursement
AARP logo

AARP

3.9 Glassdoor

What we do might surprise you!AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities. Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members’ voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age. From being a force for positive change to producing the nation’s largest-circulation magazine – the full scope of what we do might surprise you! That’s why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.

Founded in 1958
Washington, District of Columbia, USA
6.5K employees (823 in marketing)
72% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
42.7M
Monthly Google Ads Budget
$4.6M
Traffic Source Mix
Search
23.5%
Direct
71.1%
Referral
3.8%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size
707 (11% of company)
Median Career Experience
17 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Last Raise
Grant, 7 years ago

Funding History

  • Jul 2019
    Grant

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