Manager, Lifecycle Marketing – Campaigns & Experiences
Sky Zone
USA (Remote)
$95K/yr - $112K/yrIn-houseFull-timeSenior level5+ years exp.
10 hrs ago
Marketing Lifecycle Manager - On-Site | Frederick, MD
Frederick, MD (On-site)
$73K/yr – $79K/yrSenior Level5+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Lifecycle email marketing ownership: build strategy through reporting to lift conversion and retention via automated journeys.
- Lifecycle driven: design and optimize automated journeys that move users from lead to engaged customers.
- Test and improve: run a structured test-and-learn program across timing, messaging, and channel mix to lift revenue.
Job Description
Responsibilities
- Own end-to-end lifecycle email marketing, from strategy through execution, optimization, and reporting
- Design, build, and continuously improve automated customer journeys that drive lead conversion, retention, and digital engagement
- Own marketing automation platforms, ensuring data integrity, segmentation accuracy, and effective audience targeting
- Partner with CX, Sales, and Customer Service to align campaigns with operational goals and influence key customer behaviors
- Lead a structured test-and-learn strategy (A/B testing, timing, messaging, channel mix) to improve performance over time
- Analyze campaign performance and translate insights into actionable improvements and revenue impact
- Report regularly on performance against KPIs, clearly communicating wins, gaps, and next actions
- Manage and develop team members, ensuring strong execution, accountability, and performance visibility
Requirements
- 5+ years of digital marketing, Marketing Cloud, Salesforce, Email Marketing, Constant Contact, Tableau
Benefits
- Medical, Dental, Vision, and 401k with IMMEDIATE eligibility
- Disability and life insurance
- Paid time off that increases with tenure
- Daily Pay Option that offers great flexibility and financial control
- Employee training programs with career development/advancement opportunities
- Employee recognition program
- Quarterly bonus potential
- Paid maternity and parental leave benefits
- Tuition reimbursement program
ThompsonGas
ThompsonGas is an experienced propane provider proudly serving communities nationwide with a local touch. Founded in 1946 by Lloyd Thompson with strong family values, we continue to serve our customers with the same integrity and commitment to excellence that shaped our beginnings. We are proud to say our employees live and work in the areas we serve, with a shared commitment to safety, reliability, and exceptional customer service for commercial and residential customers. We start and end every day with safety in mind. From rigorous employee training to compliance with industry standards, safety is not a checkbox, it is how we operate. Our knowledgeable team of employees and 24/7 emergency support safeguard our customers at every step. ThompsonGas is also leading the way with metered propane, regardless of whether or not you own your propane tank. Metered propane is a smart and convenient, pay-as-you-use option with auto delivery and monthly billing that makes propane even more accessible and affordable. While metered propane is available in select areas, we continue to offer traditional propane service in all of our locations, along with flexible payment programs, auto delivery, AutoPay, and commercial solutions tailored to every need. In addition to propane, ThompsonGas is a leader in refined fuels in select regions across the country, offering dependable energy solutions tailored to local needs.With one of the most experienced teams in the industry and a deep-rooted focus on care, we are here to power the moments that matter - with propane you can count on and people you can trust.
