Marketing Lead

Responsibilities

• Own promotional campaigns from planning through launch across D2C, retail and other key sales channels, translating direction from the Marketing Manager into clear plans, offers and measurable goals.
• Manage the promotional calendar, timelines and deliverables, coordinating email, website, social media, paid media, retail support and creative needs.
• Design and create promotional graphics, emails, newsletters, social posts, website content, retail materials and product highlights. Support packaging updates and other design needs as required.
• Develop creative briefs and provide clear direction and feedback to graphic designers and content specialists.
• Support ecommerce growth through promotions, merchandising, email, website improvements and customer retention initiatives. Work with the Marketing Manager to prioritize SEO and customer experience improvements.
• Ensure promotional messaging and creative are consistent across social media, the website, email, paid media and retail materials.
• Track and present campaign performance against agreed goals, including sales, conversion, engagement and return on ad spend where relevant. Use results to recommend improvements and identify promotional opportunities.
• Work with the Marketing Manager on annual and seasonal priorities, proposed campaign spending and performance goals. Identify resource needs and flag budget changes for approval.
• Coordinate marketing support for product launches, retail launches, community and industry events, brand activations, giveaways and loyalty programs.
• Use customer feedback to identify needs, improve promotional messaging and strengthen the customer experience.

Requirements

• Bachelor’s degree in marketing, business or a related discipline.
• 4 plus years of relevant marketing experience, with demonstrated ownership of campaigns and promotions from planning through execution and analysis.
• Strong foundation in campaign planning, promotions, consumer behavior and performance measurement, with experience coordinating campaigns across multiple channels.
• Strong graphic design skills, with the ability to independently create polished marketing materials and a sharp eye for detail.
• Excellent writing and editing skills for promotional messaging, campaign briefs, email, website content and social media.
• Strong understanding of email marketing, paid media, social media, SEO, analytics and marketing automation. Familiarity with tools such as Google Ads, Meta Ads Manager and relevant analytics platforms is helpful.
• Experience using ecommerce and wholesale platforms to manage product listings, support promotions and evaluate sales performance. Familiarity with Shopify, Amazon, Faire or Mable is preferred.
• Strong analytical skills, with the ability to interpret sales and campaign data and turn findings into practical recommendations.
• Experience in food, beverage, grocery, CPG, retail or another consumer brand is a plus.
• Strong communication, organization and project leadership skills, with the ability to coordinate creative work, manage multiple campaigns and keep priorities and deadlines clear.

Preferred

• Familiarity with Shopify, Amazon, Faire or Mable is preferred
• Experience in food, beverage, grocery, CPG, retail or another consumer brand is a plus

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Vision insurance