Marketing Lead

Responsibilities

• You will be responsible for Mederva's brand and how we show up in the market: our social media presence, digital advertising, website, positioning, marketing materials, and the story we tell about what we do and why it matters.
• You will build the content and materials that help our sales team open doors and close partnerships. Sales decks, one-pagers, case studies, and clinic-facing collateral that make it easy for a busy practice owner or manager to understand what we do and say yes.
• You’ll need to produce case studies from our existing partner clinics and direct testimonials from patients and doctors; turning the work we're already doing into stories that help sign the next partner and grow awareness of our company.
• You will oversee our digital presence and any channels that make sense to participate in as we grow.
• The aim is to be known, credible, and clear when someone in a clinic hears about us for the first time.
• You will be responsible for planning and budgeting our marketing spend for events, paid media, sponsorships, etc.
• You’ll also help shape the fundraising narrative as we prepare for Series A. That means working closely with leadership on how we describe traction, market, and vision to investors, and building the assets that support that story.

Requirements

• Someone who has done marketing at an early-stage B2B (and B2B2C) company before.
• Ideally in healthcare, health tech, or a similarly regulated space where "we make it faster and better" isn’t the sole motivator.
• You know how to translate a product's value into something that resonates with decision makers.
• You’ve overseen digital media shoots, run influencer campaigns, and are well versed in content marketing.
• Ideally you have 5+ years in marketing, with real ownership of content, positioning, and sales enablement.
• You’ve written case studies, built sales collateral, owned a website, and probably worn multiple marketing hats without a big team behind you.
• You're comfortable moving between strategic (positioning, story) and hands-on (writing, editing, publishing).
• You understand the agile nature of working at a fast-growing seed-stage startup and know what’s required on a daily basis to achieve the strategic goals for the company.