Marketing Lead

Responsibilities

• Organic content: Own our content calendar and publishing across company and founder channels, including LinkedIn posts, articles, case studies, research pieces and newsletters. Work with the founders and delivery team to turn our client work and insights into compelling content.
• Paid marketing: Run and optimize paid campaigns across LinkedIn, search and other relevant channels, from developing creative and copy to targeting, testing and measuring performance.
• Partnerships: Build marketing partnerships with vendors and other organizations that reach our target buyers, including co-marketing, joint content, webinars, newsletters and events.
• PR & speaking: Build the visibility of DiligenceSquared and its founders by securing podcasts, conference speaking opportunities, panels and relevant media coverage.
• Events: Own our events end to end, from hosted dinners, roundtables and conferences to sponsorships and VIP experiences, including concept, guest lists, invitations, execution and follow-up to turn attendance into pipeline.
• Website & search: Own our website content, structure, case studies and landing pages, and improve how we are discovered through traditional search and AI assistants.
• Measurement: Track performance across channels and events, understand what is driving engagement and pipeline, and use those insights to continuously improve where we invest.

Requirements

• 4 to 7 years of experience in marketing, communications, content, investor relations or another relevant client-facing role, ideally in private markets, professional services, research, advisory or another high-trust B2B environment
• Excellent writing: You can take a complex idea and turn it into clear, concise content that feels credible to a sophisticated investment audience
• Strong editorial and brand judgment: You know what is worth publishing, what isn't, and how to make something sharp and engaging without making it feel over-marketed
• Polished with senior audiences: You're comfortable hosting a dinner for PE partners, building relationships with senior guests and representing DiligenceSquared professionally in any setting
• High initiative: You don't need a detailed brief to get started. You develop a point of view on what we should do next and take ownership of making it happen
• Fluent with AI tools: You use AI as part of your everyday workflow and know how to use it to produce high-quality work faster
• Commercial and analytical: You know what your programs cost, what they generated and where we should invest more or less
• Hands-on and adaptable: You're equally comfortable shaping the marketing strategy and executing the details yourself

Preferred

• Experience marketing or selling to private equity
• Experience at an investment firm, consulting firm, research business or other professional services organization
• A working understanding of paid marketing, SEO and how AI assistants surface content
• Previous startup experience