Responsibilities

• Lead the planning and execution of seasonal and evergreen content experiences across Brooks-owned digital and physical channels in support of global brand, product, membership, and business priorities.
• Translate campaign, product, and brand strategies into cohesive content experiences that drive engagement, conversion and loyalty across the runner journey.
• Own the development and optimization of key digital content experiences, including landing pages, category pages, PDPs, and campaign destinations
• Deliver optimal product discovery through a taxonomy, content structure, and navigation experience that are clear and intuitive.
• Partner with Digital Product and Site Merchandising teams to improve site performance, content effectiveness, and consumer experience outcomes.
• Partner with Visual Merchandising to deliver scalable retail toolkits that bring global campaigns and product stories to life in stores.
• Champion consistent brand expression across owned placements, setting content standards and templates to deliver high-quality, brand-right output.
• Partner on CMS enhancements, content operations and AI-enabled content capabilities that support scalable publishing and operational efficiency.
• Collaborate with the Analytics and Consumer Insights teams to leverage insights and performance data to inform content decisions and continuously optimize experience performance.
• Lead cross-functional alignment across teams to deliver experiences on time, on brand and against business objectives.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 5+ years of experience in brand marketing, content strategy, digital experience, retail marketing, or related fields
• Ability to translate brand and product strategies into compelling stories, content, and consumer experiences
• Demonstrated ability developing content and brand experiences across multiple channels, from digital to physical
• Ability to leverage consumer insights, performance data, and business objectives to inform content decisions
• Comfortable operating in ambiguity and evolving priorities while balancing strategic thinking with hands-on execution
• Demonstrated ability to prioritize competing demands, manage multiple projects, and drive work forward independently
• Experience working with content management systems, digital publishing tools, or related content platforms preferred
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company

Benefits

• Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
• Paid Time Off - Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
• Bonus - in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
• Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
• Location - You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
• At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.