Marketing Lead, Brand + Creative

Responsibilities

• Collaborate on the day-to-day relationship and project work for GEICO's creative agency of record.
• Evaluate and contribute to brief development, including intake briefs and creative addendums for agency partners.
• Provide creative input and recommendations throughout the development process; capture and communicate consolidated feedback to agencies.
• Review marketing and non-marketing materials to ensure all creative adheres to GEICO's brand voice and visual identity.
• Partner with cross-functional stakeholders to develop omnichannel campaigns aligned with business, product, and marketing goals.
• Partner with internal Social and Creative Studio teams to ensure shared strategic direction, brand cohesion, and campaign extension across the customer journey.
• Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.
• Synthesize and circulate creative performance metrics from Analytics.
• Partner with Analytics to interpret creative performance and incorporate findings into current and future work.
• Maintain organization of Brand & Creative projects, holding accountability for deadlines and stakeholder reviews.

Requirements

• Experience: 3+ years of brand management experience or comparable creative agency experience.
• Agency management: Prior experience managing external agencies, including creative agencies and media partners.
• Service business context: Experience working inside a conversion-driven service business -- financial services, insurance, SaaS, or banking -- where marketing is tied directly to customer acquisition and retention.
• Creative development: Strong experience with the creative development process and a demonstrated ability to evaluate creative and contribute to its development.
• Full-funnel and omnichannel: Experience with full-funnel marketing campaigns and familiarity with omnichannel marketing.
• Creative + analytical balance: Comfort pairing creative judgment with performance data to inform decisions.
• Organization and budget: Proven ability to manage multiple projects at once, plus hands-on experience with budget management.
• Communication: Clear written and verbal communication and strong relationship-building skills with internal and external partners.
• Tools: Comfort using AI tools like Claude or Copilot to speed up synthesis, feedback consolidation, and project tracking.

Preferred

• Experience at a creative agency.
• Experience at a B2C company.
• Familiarity with media fundamentals.
• Familiarity with full-funnel social media tactics.
• Experience managing talent, usage rights, and residuals for broadcast commercials.

Benefits

• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
• Great Careers: Personalized development programs, mentorship, and certification assistance.