Responsibilities

• Leads and facilitates marketing Plan Collaboratives (e.g. the B2B Marketing Collaborative), setting annual priorities, tracking deliverables, and advising local Plans on marketing strategies and campaign needs for their service areas.
• Serves as a center of excellence and trusted advisor to BCBS Plan marketing leaders and internal stakeholders, building scalable frameworks, tools, and best practices that drive enterprise alignment and consistency across the system.
• Develops and implements marketing strategies, plans, and tactics for BCBSA national programs, translating business priorities and audience insights into actionable recommendations aligned with enterprise objectives.
• Oversees content development and creative direction for marketing deliverables including presentations, collateral, and digital content; develops messaging frameworks, value propositions, and brand guardrails that balance consistency with flexibility.
• Manages third-party agency and in-house resources in support of marketing campaigns, ensuring seamless planning, execution, reporting, and optimization.
• Identifies and integrates AI-enabled approaches and emerging technologies into marketing practices; develops playbooks and tools that enable scalable execution across internal teams and local Plans.

Requirements

• Education - Required BS Marketing, Communications, New Media or related field; or equivalent work experience
• Experience - Required 7+ Years marketing/communications planning and implementation, preferably in health care
• Knowledge Skills and Abilities - Advanced promotional writing skills; Proficiency with Microsoft Office; Advanced oral and written communications skills with knowledge of grammar and composition principles to create effective writing for diverse audiences; Advanced analytical and problem-solving skills; Advanced ability to develop and execute results-driven communications; Familiarity with AI-enabled marketing tools and emerging technologies that enhance audience targeting, content development, and campaign effectiveness
• Extra Posting Information: A minimum of 7 years marketing/communications planning and implementation, preferably in health care. Experience writing for a variety of communication vehicles including websites, multimedia, print and online collateral, and market-facing collateral. Previous experience in content marketing. Relevant industry experience, including experience in marketing/sales support at health care/insurance company, consultancy/brokerage, or similar experience in a related industry (e.g., financial services).Experience identifying and integrating secondary research to drive marketing communications strategy development.

Benefits

• We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching , lifestyle spending account and m any other benefits to eligible employees.