Responsibilities

• Develop integrated marketing plans, partnering with the business, product marketing, brand marketing, performance marketing, host community and comms teams to introduce new products to our audiences. Operate as a cross-functional leader and individual contributor.
• Develop creative briefs across a range of marketing needs including product naming, launch assets, landing pages, social content and more.
• Partner with creative leadership to drive development of our communications, including but not limited to: visual identity, naming, event marketing, social assets, landing pages, emails, in-product marketing, press assets and more.
• Lead the definition of the end-to-end consumer journey, partnering with other marketers, product and design.
• Lead highly visible workstreams and develop executive-level presentations on a regular basis. Must be proficient in Keynote and Figma.
• Monitor and optimize marketing performance based on key metrics and leading performance indicators

Requirements

• 10+ years of relevant work experience with preference in the consumer tech space of travel, design, or lifestyle.
• Proficient in Keynote and Figma.
• Strong understanding of and experience working closely with product, creative, design, and performance marketing functions.
• Comfort leading and collaborating with both creative and technical teams and has the ability to flex between analytical, technical and creative skill sets.
• Ability to discern what good creative, design, content and marketing looks like and articulate why.
• A passion for data, analytics, campaign performance and a desire to improve campaign output using metrics.
• Embraces working within tight deadlines, adjusting to changes in priorities, and driving alignment across multiple stakeholders and cross-functional partners.
• Must live in a state where Airbnb, Inc. has a registered entity (remote eligibility) and be able to work Pacific Time Zone hours as needed.

Preferred

• Extensive experience working with brand strategy, product, design and engineering.