Marketing Lead

Responsibilities

• Leads the execution of complex marketing projects and initiatives from planning through implementation, ensuring alignment with business objectives and marketing strategies.
• Coordinates project activities, deliverables, timelines, and resources across marketing team members, field partners, vendors, and cross-functional stakeholders.
• Manages multiple concurrent projects while balancing deadlines, priorities, and stakeholder expectations.
• Establishes project schedules, milestones, and deliverables to support successful campaign execution and operational effectiveness.
• Monitors project performance, identifies risks, dependencies, and obstacles, and recommends solutions to maintain timelines and project objectives.
• Reviews project deliverables for quality, accuracy, brand consistency, and adherence to established standards and processes.
• Supports the successful implementation of marketing programs designed to increase brand awareness, lead generation, customer engagement, and apartment rental demand.
• Develops, coordinates, and maintains marketing content and communications across web, email, print, digital advertising, social media, and point-of-sale channels.
• Ensures marketing materials align with brand standards, company objectives, audience needs, and regulatory requirements.
• Collaborates with internal stakeholders and external partners to develop effective messaging, campaigns, and promotional materials.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field preferred.
• 3-5 years of progressive experience in marketing, communications, marketing operations, project management, or a related field required.
• Experience leading marketing projects and coordinating initiatives involving multiple stakeholders and deadlines.
• Experience supporting integrated marketing campaigns across digital and traditional marketing channels.
• Demonstrated ability to effectively manage competing priorities in a fast-paced environment.
• Experience collaborating with internal teams, external vendors, and business partners to achieve project objectives.

Preferred

• Experience in multifamily housing, real estate, property management, hospitality, retail, or other customer-focused industries preferred.
• Experience serving as a project lead or subject matter expert on marketing initiatives and operational processes.
• Knowledge of marketing automation platforms, CRM systems, content management systems, and digital advertising tools.
• Experience with campaign reporting, performance analytics, and marketing effectiveness measurement.
• Experience developing workflow documentation, process improvements, or operational best practices.
• Project management, Agile, or related professional certifications preferred.
• Experience working in highly collaborative, cross-functional environments requiring strong stakeholder management skills.

Benefits

• Medical, dental, vision, and life insurance options, HSA/FSA plans, short and long-term disability paid by the company.
• 401(k) plan with employer matching contribution up to 6%.
• Paid time off including vacation, sick time, and 14 holidays.
• Paid parental leave of up to 16 weeks.
• Tuition assistance program and up to 100% reimbursement for job-related certifications and licenses.
• 15 hours of paid time annually for community service.
• Commuter benefits and pet insurance.
• Consumer discounts on various products and services.
• Opportunities for ongoing professional development, leadership training, and career growth.