Responsibilities

• Coordinate the collection of social media content and ideas from program and department staff; liaise with ALZLA's social media contractor to relay content and coordinate posting schedules
• Build out a LinkedIn content strategy for ALZLA's profile, and implement it by drafting, scheduling, and posting content to grow visibility and engagement
• Work across departments each month to identify and gather content for ALZLA's monthly email newsletter
• Attend education and outreach events to take photographs and gather stories, quotes, and highlights for use in marketing materials and social media
• Write brief event recaps and human-interest stories for use in newsletters, social media, and the website
• Support the organization's rebranding process by documenting existing materials and assets that require updating, and help develop a strategy and timeline for the rebrand rollout
• Partner with program staff to identify and collect client and family stories and testimonials, with appropriate consent, for use in marketing and fundraising materials
• Support efforts to strengthen internal staff communication, including helping to build and launch an internal newsletter
• Build and maintain a PR outreach list of local newspapers, outlets, and community publications
• Draft and distribute press releases and other PR materials for key programs, events, and announcements

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent experience
• Bilingual, English/Spanish, required
• Strong writing skills; comfortable interviewing staff, clients, and families with empathy and discretion
• Basic photography skills and comfort attending in-person events
• Familiarity with social media platforms (Facebook, Instagram, LinkedIn); experience with Canva or similar design tools a plus
• Highly organized, with the ability to follow up across multiple departments and meet deadlines
• Ability to work in person in/around the Los Angeles area