Responsibilities

• - Build strong relationships with internal stakeholders, facilitating synergy between the planning and activation functions that manage day-to-day client business
• - Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• - Identify organic growth opportunities and partner with Client and Analytics leadership to convert
• - Drive a culture of ‘always-on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning and activation
• - Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
• - Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results
• - Consult with senior client marketing and business leaders to define and answer most important business questions
• - Advise on how to best leverage media and marketing investments to drive business results
• - Work collaboratively with the network to provide the client with thought leadership, and leverage it to create meaningful and measurable marketing experiences
• - Underpin client marketing processes with ‘big picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments

Requirements

• Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
• Knowledge of web measurement technologies:
• Ad serving platforms
• Website analytics software
• Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment
• Strong client management/consultative experience with both presenting and resolving issues
• Extensive experience leading and managing marketing technology projects from ideation through implementation
• Strong critical thinking and problem-solving skills – a demonstrated ability to mine data for relevant and actionable insights
• Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audiences
• Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution

Preferred

• Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
• Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
• Experience in a cross-functional team environment with agency experience a big plus
• Working knowledge of databases and SQL is preferred

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.