Responsibilities

• Assist in developing and executing multichannel marketing campaigns across social media, email, print, and digital platforms.
• Support content marketing efforts by writing compelling blog posts, social media content, and product descriptions aligned with brand voice.
• Contribute to managing advertising sales initiatives and social media advertising campaigns on platforms such as Facebook Ads and Google AdWords.
• Help implement and optimize marketing automation tools to streamline lead nurturing and demand generation strategies.
• Analyze web analytics reports using tools like Google Analytics and web analytics reporting dashboards to measure campaign performance and inform decision-making.
• Collaborate with cross-functional teams including product management, graphic design, and sales to ensure cohesive campaign execution.
• Assist in managing marketing projects, including budgeting, scheduling, and tracking deliverables to meet campaign goals.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Business Administration, Communications or related field.
• Strong written communication skills with the ability to craft engaging content for diverse audiences.
• Familiarity with SEO principles, social media marketing strategies, and digital advertising platforms such as Facebook Advertising and Google AdWords.
• Basic knowledge of Adobe Creative Suite (Photoshop, Illustrator) for graphic design purposes.
• Experience with web analytics tools like Google Analytics and familiarity with marketing automation platforms.
• Ability to work collaboratively within teams while managing multiple tasks efficiently.
• Demonstrated interest in B2B marketing, performance marketing, or demand generation activities is a plus.

Preferred

• Demonstrated interest in B2B marketing, performance marketing, or demand generation activities is a plus.