Responsibilities

• Assist in planning, executing, and managing marketing campaigns across various channels including social media, email, print, and digital advertising platforms such as Google AdWords Power Point and Facebook Advertising
• Support content marketing initiatives by writing engaging copy, developing visual assets using Adobe Creative Suite, and managing content on WordPress websites
• Conduct research on industry trends, target audiences, and competitors to inform marketing strategies
• Analyze web analytics reports using tools like Google Analytics and web analytics reporting platforms to measure campaign effectiveness and optimize performance
• Implement and manage marketing automation tools to streamline email marketing campaigns and lead nurturing efforts
• Collaborate with cross-functional teams including product management, sales, and creative teams to ensure cohesive messaging and branding
• Assist in managing social media advertising campaigns and monitor performance metrics for continuous improvement

Requirements

• Currently enrolled in or recent graduate of a Bachelor’s or Master’s program in Marketing, Communications, Business Administration or related field
• Strong understanding of digital marketing concepts including SEO, demand generation marketing, performance marketing, and B2B marketing
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, and CRM systems such as Salesforce or HubSpot
• Experience with Google Analytics, Google AdWords, Facebook Advertising platforms, and marketing automation tools is highly desirable
• Excellent copywriting skills with the ability to create compelling content tailored for different audiences
• Strong analytical skills with a data-driven approach to decision making
• Ability to manage multiple projects simultaneously while maintaining attention to detail
• Effective team player with excellent communication skills and a proactive attitude toward learning

Benefits

• Flexible schedule