Responsibilities

• Lead the development and automation of routine analytics and KPI reports focused on efficiency, effectiveness, and scalability within marketing (i.e. website traffic, email performance, social media engagement, and lead generation).
• Turn complex datasets into clear, actionable suggestions for marketing and other cross-functional teams when necessary.
• Design and maintain clear and visually appealing dashboards and presentations for internal teams using tools like Microsoft Power BI, Qualtrics, CRM, and other internal/external reporting systems.
• Clean and organize data from diverse sources, including Salesforce CRM, Marketing Cloud, and external databases, to ensure consistency in analysis.
• Implement basic data quality checks and troubleshoot reporting discrepancies across data streams.
• Collaborate with sales and business development teams to track and analyze cross-functional performance metrics, ensuring marketing intelligence is aligned with global sales targets and key account growth.
• Execute data pulls and provide supporting information for cross-functional teams, with a constant focus on how sales and customer experience data can inform future marketing outreach.
• Segment complex customer data for highly targeted technical marketing initiatives.
• Proactively identify and propose improvements to data tracking and analytics systems for scalability.
• Perform other duties and projects as directed by the Global Marketing Manager to support overall team objectives

Requirements

• Proficiency in handling & joining databases from multiple platforms
• Proficiency in Salesforce and Marketing Cloud
• Proven experience with data visualization tools like Power BI
• Experience analyzing digital marketing data (Google Ads, LinkedIn Ads, Amazon Ads, SEO/SEMrush)
• Demonstrated ability to communicate complex data findings clearly
• Expert Proficiency in Microsoft Excel (i.e. complex formulas)
• Experience in SQL is a plus
• Experience with survey platforms like Qualtrics is a plus