Responsibilities

• Deliver strategic insights and actionable recommendations to improve marketing performance, digital engagement, content effectiveness, client experience, and lead generation.
• Establish, maintain, and communicate key performance indicators and reporting frameworks for campaigns, content, digital experiences, channels, and audience engagement.
• Develop and govern metadata and taxonomy standards that improve content discoverability, reporting consistency, personalization, and scalability.
• Evolve and maintain taxonomy architecture to support content reuse, automation, modular content strategies, and enhanced marketing analytics.
• Manage cross-channel performance dashboards, identify trends and opportunities, and translate data into recommendations that support Marketing and Sales objectives.
• Leverage AI-enabled tools and technologies to improve reporting efficiency, automate routine analysis, identify anomalies, and uncover actionable insights.
• Assess taxonomy and metadata quality across platforms, identifying gaps, inconsistencies, and opportunities to strengthen data integrity and reporting accuracy.
• Partner with Marketing, Sales, Digital, IT, Data, and Marketing Operations teams to improve data accessibility, integration, governance, and documentation.
• Ensure consistent taxonomy, metadata, and measurement practices across platforms including Workfront, Salesforce, Seismic, DAM/CMS, marketing automation, analytics, and personalization solutions.
• Create and deliver training, documentation, and best practices that enable marketers and content creators to effectively tag, measure, and optimize content performance.

Requirements

• 6+ years of experience in marketing analytics, marketing technology, digital marketing, or related disciplines, with exposure to taxonomy, metadata, and data governance practices.
• Strong understanding of financial services, asset management, or B2B marketing, including campaign performance, digital engagement, content effectiveness, and marketing-to-sales alignment.
• Experience leveraging analytics, CRM, marketing automation, and business intelligence tools to generate insights and support data-driven decision-making.
• Knowledge of taxonomy, metadata, and content governance principles, including how they support content discoverability, personalization, reporting, workflow efficiency, and digital experiences.
• Experience with marketing and content technology platforms such as Adobe Experience Cloud, Salesforce, Workfront, Seismic, DAM/CMS solutions, Power BI, SQL, and data warehouse environments is strongly preferred.
• Experience partnering with marketers, content creators, and business stakeholders to translate business requirements into scalable data models, taxonomy structures, tagging frameworks, dashboards, and reporting solutions.
• Demonstrated ability to identify and resolve data quality, tagging, measurement, and reporting challenges across multiple marketing platforms and data sources.
• Strong written and verbal communication skills, with the ability to translate complex data, taxonomy, and technology concepts into clear, actionable insights for technical and non-technical audiences.
• Highly organized and detail-oriented, with strong project management skills and the ability to manage multiple priorities, meet deadlines, and adapt in a fast-paced environment.

Benefits

• Benefits include, but are not limited to; comprehensive medical, dental and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits and volunteer programs*.