Responsibilities

• Owns subscriber acquisition strategy and execution for CFX and Event Marketer paid subscription products, with clear KPIs around new subscriber volume, CAC, and trial-to-paid conversion
• Develops and executes campaigns to drive paid subscriptions, including email, SEO-driven content, paid media, and referral programs
• Manages and optimizes conversion-focused landing pages, paywalls, and upgrade prompts
• Identifies and tests new acquisition channels and audience segments in partnership with editorial and product teams
• Manages the full subscriber lifecycle — from onboarding and activation through renewal and win-back — for CFX and Event Marketer paid subscription products, and drives engagement and retention across free newsletter audiences network-wide
• Develops and executes email and in-product lifecycle programs to improve engagement, reduce voluntary churn, and recover involuntary churn (failed payment flows, dunning sequences)
• Builds and manages audience segmentation strategies across both paid and free audiences to proactively identify at-risk subscribers and intervene
• Partners with editorial and event teams to surface exclusive subscriber value and drive loyalty
• Owns audience growth strategy across the full Chief Marketer Network, setting goals and executing programs to grow engaged audiences at the portfolio level and within individual brands
• Develops and executes multi-channel campaigns to grow digital newsletter subscribers across CMN brands including AdExchanger, Chief Marketer, Cynopsis, PRNEWS, and LeadsCon, with a focus on quality, engagement, and list health

Requirements

• 3–5+ years of experience in growth, audience development, or subscription marketing, ideally within a B2B media, publishing, or information services environment
• Experience managing audience growth across multiple brands or products simultaneously
• Demonstrated experience owning paid subscription metrics including MRR, churn, LTV, and conversion rates
• Strong analytical skills; comfortable working in email marketing platforms, audience management systems, and analytics tools
• Experience designing and running A/B tests and lifecycle programs across email and digital channels
• Strong copywriting skills across promotional, subscription, and lifecycle contexts
• Demonstrated proficiency with AI marketing tools — applied experience using AI for copy generation, audience research, segmentation, or campaign planning in a real marketing context, not just familiarity
• Familiarity with Canva and ability to collaborate with an in-house design team
• Genuine curiosity about the marketing, media, and events industries served by the Chief Marketer Network