Responsibilities

• Propose, develop, and lead integrated marketing campaigns from concept through completion, including campaigns that support specific business priorities such as promotions, referral programs, provider engagement initiatives, and seasonal or market-driven opportunities
• Translate business priorities into campaign briefs that define audience, channel mix, messaging, KPIs, and timeline; serve as the campaign lead keeping all workstreams on track
• Collaborate with creative, paid media, email, and web teams to bring campaigns to life serving as the campaign lead who keeps all workstreams aligned and on schedule
• Manage multiple campaigns simultaneously across different specialties, programs, or audience segments, maintaining clarity on priorities and ensuring nothing falls through the cracks
• Evaluate campaign performance post-launch, document learnings, and apply insights to future campaigns to continuously raise the bar on results
• Serve as the connective tissue between paid media, lifecycle/email, web, and creative teams, ensuring integrated strategies, coordinated execution, and shared accountability for funnel outcomes
• Partner with each channel team on strategy and execution: paid media on targeting and investment mix; email on nurture and segmentation; web on CRO and A/B testing; creative on briefs and messaging
• Develop annual growth marketing plans spanning awareness through conversion and retention; maintain a prioritized backlog of tests and initiatives
• Design and run structured tests across channels and funnel stages; document hypotheses, results, and learnings to build institutional knowledge
• Identify friction points in the conversion funnel and drive initiatives to address them; continuously evaluate channel mix and reallocate toward higher-performing approaches

Requirements

• Strong data fluency. Candidate can pull insights from dashboards and analytics tools and translate them into clear strategic recommendations.
• Proven experience building and managing integrated, multi-channel marketing campaigns from brief to post-campaign analysis.
• Full-funnel marketing mindset with working knowledge of paid media, email, CRO, and SEO at a strategic level.
• Ability to influence and align cross-functional teams without direct authority.
• Strong verbal and written communicator.
• Understanding of performance marketing metrics including CPA, CAC, LTV, ROAS, and conversion rate optimization.
• Working proficiency with AI tools to support daily tasks and decision-making.
• You're a fit if you're someone who gets energized by figuring out why something isn't working, building a plan to fix it, and seeing it through. You're organized enough to keep multiple projects moving, analytical enough to back your decisions with data, and collaborative enough to bring a lot of stakeholders along with you.
• Bachelor's degree in Marketing, Business, Analytics, or related field
• 6–8 years of experience in growth marketing, integrated marketing, or performance marketing

Preferred

• Background in healthcare, SaaS, or e-commerce strongly preferred.
• Experience with web analytics platforms (Adobe Analytics or Google Analytics)
• Familiarity with SQL or marketing data warehouses
• Experience building or managing a structured testing or experimentation program

Benefits

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs