Principal Competitive Intelligence - Search - Product Marketing

Responsibilities

• Build and implement an effective competitive intelligence program for Search, including in-depth analysis of competitors' products, services, pricing, packaging, marketing strategies and financial performance.
• Create clear, compelling, fact-based internal and external enablement materials - battlecards, bulletins, training, comparisons for blogs/websites - that tells the story behind Elastic product and technology differentiation, creating sales and solution engineering confidence.
• Track, analyze, and communicate competitive developments, providing timely responses to market changes and competitor actions.
• Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation.
• Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions.
• Maintain a deep understanding of the search market, including market trends, competitive dynamics and SWOT evaluations.
• Effectively collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features.
• Participate in industry events to monitor trends and advise on competitive shifts.

Requirements

• Understanding of the Search market, key players, technologies and trends.
• Proven success in roles such as sales engineering, technical marketing, or competitive analysis, within the search industry.
• Strong technical and analytical skills to assess competitive solutions, features and strategies and propose effective responses.
• Experience translating technical features into compelling business value for diverse audiences.
• Ability to build relationships and work optimally with teams across the company, including sales, marketing, engineering, and leadership.
• Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively.
• Background in engineering, computer science, or equivalent experience is helpful but not required.

Benefits

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave
• Flexible benefits and a holistic emphasis on employee well-being