Principal Competitive Intelligence - Search - Product Marketing

USA (Remote)

$136K/yr – $258K/yrSenior LevelFull time

Posted 8 hrs ago

Job Summary

Own and evolve Elastic's competitive intelligence program for Search, delivering battlecards, enablement content, market insights, and collaboration with product marketing, PM, and sales to shape positioning and response to competitive moves.

  • Lead CI program; deliver battlecards and enablement
  • Collaborate across product, sales, marketing; monitor market trends and Win/Loss insights

Job Description

Responsibilities

  • Build and implement an effective competitive intelligence program for Search, including in-depth analysis of competitors' products, services, pricing, packaging, marketing strategies and financial performance.
  • Create clear, compelling, fact-based internal and external enablement materials - battlecards, bulletins, training, comparisons for blogs/websites - that tells the story behind Elastic product and technology differentiation, creating sales and solution engineering confidence.
  • Track, analyze, and communicate competitive developments, providing timely responses to market changes and competitor actions.
  • Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation.
  • Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions.
  • Maintain a deep understanding of the search market, including market trends, competitive dynamics and SWOT evaluations.
  • Effectively collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features.
  • Participate in industry events to monitor trends and advise on competitive shifts.

Requirements

  • Understanding of the Search market, key players, technologies and trends.
  • Proven success in roles such as sales engineering, technical marketing, or competitive analysis, within the search industry.
  • Strong technical and analytical skills to assess competitive solutions, features and strategies and propose effective responses.
  • Experience translating technical features into compelling business value for diverse audiences.
  • Ability to build relationships and work optimally with teams across the company, including sales, marketing, engineering, and leadership.
  • Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively.
  • Background in engineering, computer science, or equivalent experience is helpful but not required.

Benefits

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave
  • Flexible benefits and a holistic emphasis on employee well-being
Elastic logo

Elastic

3.8 Glassdoor

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale. Elastic’s solutions for search, observability, and security are built on the Elastic Search AI Platform — the development platform used by thousands of companies, including more than 50% of the Fortune 500.

Founded in 2012
San Francisco, California, USA
4.8K employees (453 in marketing)
70% recommend to a friend
71% CEO approval

Salaries

Posted range

$136K/yr – $258K/yr

Taken straight from the job posting.

See all Elastic salaries

Funding

Total Funding
$162M
Last Raise
$58M
Secondary Market, 8 years ago

Funding History

  • May 2018
    Secondary Market
  • Jul 2016
    Series D • $58M
  • Jun 2014
    Series C • $70M

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$388.6K
Traffic Source Mix
Search
50.9%
Direct
39.2%
Referral
7.1%
Social
1.7%
Paid
1.1%

Headcount Trend

Current headcount: ~4.8K

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