Manager - Social Intelligence and Consumer Insights
BISSELL Homecare
Grand Rapids, MI (Remote)
In-houseFull-timeManager7+ years exp.
12 days ago
Marketing Insights Researcher
Vernon Hills, IL (Hybrid)
$95K/yr – $105K/yrMid Level4+ years expFull time
Posted 8 days ago
Job Summary
Own and scale the Marketing Insights function by turning data into actionable research and visuals that inform product, retail, and strategic decisions across the organization.
- Lead market research across qualitative and quantitative methods
- Build scalable retail insights and competitive intelligence capabilities
- Collaborate with product teams to translate insights into new ideas and tests
Job Description
Responsibilities
- Deliver Insight-Led Solutions: Transform complex data into simple, visually engaging charts, graphs, and infographics across all business functions.
- Own Market Research Function: Internal owner of all qualitative and quantitative market research, including surveys, focus groups, and third-party software. Draft surveys, own focus group scripts, serve as the main point of contact with external partners, complete all analysis of research, and present results to internal stakeholders.
- Support Retail Insights: Build scalable retail insights function by leveraging AI software to pull internal and external data to develop strategy and report results.
- Support Product Innovation: Collaborate with product development teams to translate data and research into actionable insights to inform new product ideas and innovation. Participate in product brainstorm sessions and testing
- Own Competitive Research Function : Internal analytics owner for monthly competitive landscape reporting, including ownership and reporting for monthly Circana updates.
- Support Business Updates and Planning: Provide analytics and insights support for annual planning and quarterly business updates, assisting with data insights and visualization.
- Support Strategic Creative Projects: Create product concepts, mockups, sell sheets, packaging explorations, and other special projects that transform consumer insights and business opportunities into compelling visual stories.
Requirements
- Education: Bachelor's degree in a marketing or digital analytics related field
- Experience: 4+ years of marketing or digital analytics experience
- Mindset: Curious, results oriented, and proactive in identifying insights and opportunities
- Execution Excellence: Highly organized, able to manage multiple projects in parallel, and deliver reliably against timelines
- Market Research: Knowledge of quantitative research methods (survey design, analysis and statistics)
- Technical Skills: Familiarity with data visualization tools and modern analytics tools; ability to learn and adopt new platforms quickly;
- Analysis Skills: Experience analyzing and evaluating consumer data and developing actionable insights
- Visualization & Reporting: Proficiency in Power BI (or other visualization tools) to build scalable, automated dashboards
hand2mind
We believe in the power of learning by doing: that hands-on learning engages children, deepens their understanding, and provides them with the confidence they need to reach their fullest potential. For more than 60 years, hand2mind has been dedicated to supporting those who champion learning, and also those they champion. With products designed to enhance learning in the classroom and the world around us, we strive to find new ways to encourage hands-on exploration and discovery. Our dynamic experiences are captivating, personalized and fun, while also proven to be developmentally appropriate at every level. At hand2mind we support teachers, engage parents, and build confidence in learners. We believe everyone deserves the opportunity to succeed and learning is a fundamental right. Because when children truly understand, there is no limit to what they can achieve.
Salaries
Posted range
$95K/yr – $105K/yr
Taken straight from the job posting.
Market Research median pay in the United States
Most pay falls between $95K and $155K. Based on 320 salaries.
Marketing Team
Marketing Team Size
29 (20% of company)
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
140.5K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
45.6%
Direct
46.7%
Referral
5.5%
Social
1.6%
Paid
0.4%
Headcount Trend
Current headcount: ~147
News about hand2mind
Links
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