Marketing Insights Dir

Responsibilities

• Evidence Discovery & Proof Mapping
• Develop a clear, working understanding of what data and evidence HMH and NWEA have that supports the brand story — product reliability, quality-of-implementation indicators, proof of learning outcomes, and competitive differentiation.
• Map evidence across levels: individual product, operational/portfolio, and new-innovation, so the organization knows what proof exists and where.
• Look at our data through a brand-storytelling lens — translating research, efficacy studies, and outcomes data into clear, usable proof points rather than raw statistics.
• Build and maintain a proof-point library or evidence repository that marketers, communicators, and sellers can find and reach for by default.
• Evidence Gaps & Internal Coordination
• Identify opportunities to strengthen the evidence base for the stories the brand needs to tell.
• Partner with and influence Research & Efficacy, Product, Data/Analytics, and business unit teams to prioritize the development of high-value evidence and proof points.
• Serve as the connective point between the people who own the data and the people who tell the story, ensuring claims are substantiated, current, and defensible.
• Operational Infrastructure

Requirements

• Bachelor’s degree in journalism, communications, marketing, English, a data- or research-related field, or equivalent work experience.
• 8+ years in editorial, content marketing, communications, or a related evidence-driven storytelling function.
• Comfort working with data and research — able to interpret findings, ask the right questions, and judge what matters for the brand — without needing to be the data expert.
• Demonstrated ability to translate research, data, or technical subject matter into compelling narrative for a non-technical audience.
• Strong operational and organizational instincts — experience building repeatable processes, systems, or workflows that connect teams and information.
• Exceptional writing and editing skills, with a portfolio of long-form, customer story, and thought leadership work.
• Strong stakeholder management and influencing skills; able to coordinate across functions and drive others to deliver without direct authority.
• Working knowledge of SEO and emerging LLM/AI search optimization practices, and hands-on experience using AI tools in a content workflow.

Preferred

• K–12 education, EdTech, or mission-driven B2B experience — preferred.
• Familiarity with efficacy research, assessment, or outcomes reporting — preferred.