Responsibilities

• Works under limited supervision to lead analysis on key marketing initiatives and prepares executive reports on campaign performance, customer engagement, and ROI to inform strategic decision-making and enhance marketing effectiveness.
• The candidate must demonstrate a proven ability to translate complex analytical findings into a clear, persuasive narrative specifically for a marketing leadership audience. They need to be able to connect data points directly to campaign strategy and business impact.
• A/B Testing Expertise: Must be able to design, execute, and analyze complex marketing tests.
• Oversee public facing web properties, including controls on web page publishing, using analytics to measure results and inform strategy.
• Act as liaison with martech, growth marketing, agency and segment marketing teams.

Requirements

• Requires a Bachelor's degree and 6+ years of marketing, data science, data analytics, information systems, statistics or a related experience. Some managerial/supervisory experience required. A combination of education and experience may meet requirements.
• Proven Marketing Domain Experience: Requires a considerable working knowledge of all aspects of marketing strategies and tactics, including interactive, digital and print marketing
• Ability to manage large projects, and agile product management/development.
• Must have sound management, organizational and communication skills, both written and verbal.
• Solid client relationship, project management, problem solving and analysis skills.
• Ability to set and maintain high quality work standards.
• Ability to deal effectively with people in various job capacities.
• Exhibits an exceptional degree of ingenuity, creativity and resourcefulness in decision making and problem solving.

Preferred

• Power BI/Tableau/Adobe suite/ desirable.

Benefits

• Medical, Dental and Vision Insurance - START DAY ONE!
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
• Employee Ambassador preferred banking products