Marketing & Growth Operations Manager

Lawrence, MA (Hybrid)

$90K/yr – $100K/yrMid Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive a HubSpot-centric Marketing & Growth Operations function to own marketing platforms, data flow, and measurement.

  • Must-have: 6–10+ years of experience in marketing operations, growth operations, or analytics-focused marketing roles.
  • Must-have: Strong hands-on experience with HubSpot marketing tools.
  • Standout: Ownership of marketing systems health, governance, and scalable data flows across tools and platforms.

Job Description

Responsibilities

  • Marketing Systems Ownership (HubSpot + CRM)
  • - Own HubSpot as a marketing platform, including:
  • - Landing pages and forms
  • - Lead capture logic
  • - Marketing workflows and automations
  • - Connections to CRM
  • - Partner with Enrollment, IT, Digital Teams, and vendors to support CRM as the system of record for families and enrollment outcomes.
  • - Ensure clean, reliable data flow between marketing tools, CRM, and ad platforms.
  • - Define and document lead lifecycle rules, field usage, and data standards.
  • - Serve as the point of accountability for marketing system health, governance, and scalability.
  • Tracking Strategy & Tag Management (Google Tag Manager)

Requirements

  • 6–10+ years of experience in marketing operations, growth operations, or analytics-focused marketing roles.
  • Strong hands-on experience with HubSpot marketing tools.
  • Experience supporting or integrating with a CRM platform.
  • Strong understanding of GA4, Google Tag Manager, and marketing analytics.
  • Experience defining tracking strategy and validating implementations.
  • Highly organized, systems-minded, and detail-oriented.
  • Comfortable partnering cross-functionally without formal authority.
  • Thrives in a growing environment where processes are still being built.

Preferred

  • 6–10+ years of experience in marketing operations, growth operations, or analytics-focused marketing roles.
  • Strong hands-on experience with HubSpot marketing tools.
  • Experience supporting or integrating with a CRM platform.
  • Strong understanding of GA4, Google Tag Manager, and marketing analytics.
  • Experience defining tracking strategy and validating implementations.
  • Highly organized, systems-minded, and detail-oriented.
  • Comfortable partnering cross-functionally without formal authority.
  • Thrives in a growing environment where processes are still being built.
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Little Sprouts, LLC

Little Sprouts is an award-winning network of experienced, engaged, and compassionate early educators dedicated to making lasting, positive differences for children and families. Our expert teachers and directors deliver high-quality care and essential early education to hundreds of children in our Little Sprouts Schools in Massachusetts and New Hampshire. In addition, our play-based curriculum and commitment to practicing NAEYC’s Anti-Bias Early Education support healthy childhood development and model the power of responsive relationships across all of our schools and communities.

Founded in 1982
Lawrence, Massachusetts, USA
437 employees