Marketing & Growth Manager

Responsibilities

• Develop and execute a comprehensive marketing and growth strategy focused on increasing Arrive & Drive traffic, repeat visits, customer retention, group event bookings, and overall revenue
• Plan, film, edit, and publish engaging social media and advertising content for both locations
• Manage local social media accounts, including content calendars, posting schedules, audience engagement, and performance tracking
• Develop, manage, and continually optimize paid advertising campaigns across Google, Meta, TikTok, and other relevant platforms
• Manage the overall marketing budget and recommend how funds should be allocated across digital advertising, local media, partnerships, and traditional marketing opportunities
• Evaluate local advertising opportunities such as billboards, sporting venue signage, sponsorships, print placements, community events, and other forms of local media
• Communicate with advertising representatives and vendors, review proposals, negotiate pricing when appropriate, and make informed recommendations to ownership
• Develop email marketing campaigns using our existing customer database to promote offers, events, leagues, and other opportunities
• Segment customer data and build targeted or automated campaigns designed to encourage repeat visits and reconnect with inactive customers
• Work closely with the Group Events team to develop corporate outreach campaigns, generate qualified leads, and increase event bookings

Requirements

• Candidates without a bachelor’s degree will only be considered if they have at least seven years of directly relevant professional experience and can provide clear evidence of successful results achieved for other businesses
• Professional experience developing, managing, and optimizing paid advertising campaigns is required
• Proven experience managing a marketing budget across multiple digital and traditional advertising channels is required
• A professional portfolio with examples of previous content, advertising, email, or campaign work is required
• Candidates must be prepared to discuss previous campaigns, approximate budgets managed, strategies used, and measurable results achieved
• Strong working knowledge of Google Ads, Meta Ads, campaign targeting, audience development, budget pacing, performance measurement, and campaign optimization
• Professional experience filming and editing short form video content for platforms such as Instagram, Facebook, and TikTok
• Strong proficiency with Adobe Creative Cloud applications, including Photoshop, InDesign, and Illustrator, is required
• Professional experience filming and editing short form video content, with proficiency in Adobe Premiere Pro, Final Cut Pro, or similar professional video editing software, is required
• Excellent written communication, copywriting, customer service, and relationship building skills

Preferred

• Bachelor’s degree in Marketing or a directly related field, such as Advertising or Strategic Communications, with at least five years of professional marketing experience, is strongly preferred
• Experience evaluating or purchasing traditional and local advertising, including billboards, venue signage, sponsorships, print placements, or similar opportunities, is strongly preferred
• Experience with email marketing, customer databases, audience segmentation, and automated campaigns is strongly preferred

Benefits

• Paid time off
• Medical, dental, and vision insurance plan options