X / Twitter Growth Engineer – Jabroni Capital
Jabroni Capital
USA (Remote)
In-housePart-timeIntern/new grad
4 hrs ago
Growth Marketing Lead
New York City, NY (Hybrid)
$177K/yr – $250K/yrSenior Level8+ years expFull time
Posted 3 hrs ago
Job Summary
Own the brand's growth and P&L, leading cross-functional teams to hit revenue, new customer, and CAC targets while shaping creative, channel, and social commerce strategies.
- Own growth plan and team leadership across Social Commerce, Channel Management, Creative Strategy, and Offline initiatives.
- Translate launches and brand priorities into the growth plan and optimize spend and performance.
Job Description
Responsibilities
- P&L and growth strategy - Own the brand's P&L and its growth targets for revenue, new customers, and CAC, along with the annual and monthly plans to hit them.
- Set channel mix and budget allocation within the envelope agreed with Demand & Strategy.
- Build the brand's growth narrative for monthly business reviews and EBRs: what is working, what is not, and what you are changing.
- Creative strategy - Set the brand's creative strategy and own its creative territories, evolving them with performance data and the product roadmap.
- Approve the monthly creative allocation (territory and style split) proposed by your Creative Strategist.
- Hold the creative quality bar and give final sign-off on the brand's performance creative.
- Channel management, online and offline - Own channel strategy and performance across the brand's online and offline channels, including DTC paid media.
- Decide where budget goes, and hold your channel managers accountable for launch quota, spend efficiency, and testing discipline.
- Social commerce - Own the brand's social commerce growth across TikTok Shop and affiliate, and decide how the shop fits alongside DTC and retail, including which launches and hero products to prioritize.
- Hold your Social Commerce Lead accountable for shop growth, and make sure they have what they need: budget, inventory, creator support, and content.
Requirements
- 8 to 12 years in DTC growth or performance marketing, with direct ownership of a brand's or business line's P&L and growth targets.
- Hands-on fluency across growth marketing: paid social, paid search, social commerce including TikTok Shop and affiliate, and offline channels. You can go deep with a channel manager, not just review a dashboard.
- Strong creative judgment: you know what good performance creative looks like and can articulate why something works.
- Experience leading a team across disciplines.
- Commercially sharp: comfortable with unit economics, contribution margin, and making trade-offs under budget constraints.
- Brings urgency and structure, and can build relationships in a matrixed organization.
- This role is likely not the right fit if you are a brand marketer who has not owned performance numbers, or a channel specialist who has not led a cross-functional team.
Benefits
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- L&D stipend
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from our family of brands
Harry's
Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. We launched in 2013 and helped redefine the shaving experience and pioneer the earliest era of direct to consumer in the process. Since then, Harry’s has become the #2 shave brand globally and expanded to offer products for every step in our customer’s routine. We’re also on a mission to ensure guys have access to quality mental health care. To date, Harry’s has helped connect over 2 million men to quality mental health resources.Harry’s is part of Mammoth Brands, the modern CPG company. Driven by a mission to “Create Things People Like More,” the company’s growing family of brands—Harry’s, Flamingo, Lume and Mando—offers exceptional products that speak to today’s consumer, and as a result have become an essential part of millions of people’s daily routines.
Salaries
Posted range
$177K/yr – $250K/yr
Taken straight from the job posting.
The middle of this range ($214K) is 71% above the median base salary for Growth Marketing Lead roles in the United States ($125K).
Growth Marketing Lead median pay in the United States
Most pay falls between $88K and $160K. Based on 39 salaries.
Marketing Team
Marketing Team Size
34 (7% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$907.4M
Last Raise
Private Equity, 4 years ago
Traffic Signals
Monthly Visitors
1.5M
Traffic Source Mix
Search
28.4%
Direct
60.3%
Referral
6.5%
Social
2.8%
Paid
1.8%
Headcount Trend
Current headcount: ~472
Links
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