Marketing Generalist

Responsibilities

• Creates and supports marketing and communications content across digital, print, social media, web, email, multimedia, and other channels.
• Conducts interviews with clients, donors, volunteers, staff, community partners, and members of the public to identify and develop compelling stories that advance the Community Food Bank’s mission.
• Writes, edits, and proofreads content for internal and external communications, in alignment with organizational messaging and brand standards.
• Helps create and maintain engaging digital content across the organization’s website, social media platforms, email communications, and other web-based channels.
• Supports the development and execution of integrated marketing and communications campaigns using traditional and digital channels, including multilingual communications as needed.
• Coordinates advertising activities with media outlets and vendors, including newspapers, websites, television, radio, social media, and other digital platforms.
• Researches advertising opportunities, marketing channels, tools, and emerging trends and shares findings with Marketing leadership.
• Coordinates print production with designated vendors, including requesting quotes, submitting print-ready files, tracking orders, and ensuring timely delivery.
• Processes marketing vendor invoices, secures appropriate approvals, maintains expense records, and tracks translation-related expenses and budgets.
• Creates and adapts graphics and visual assets for print and digital communications using Adobe Creative Suite and established brand guidelines and templates.

Requirements

• Knowledge of integrated marketing principles and practices, including content marketing, social media, digital marketing, advertising, and media planning.
• Knowledge of digital communications and web-based environments, including content management systems, social media platforms, email marketing, and blogging platforms.
• Proficiency with Adobe Creative Suite and experience creating graphics and other visual content for both print and digital applications.
• Strong writing, editing, proofreading, and storytelling skills, with the ability to write effectively for a variety of audiences and channels.
• Experience with website analytics and reporting tools, such as Google Analytics.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects, deadlines, vendors, and priorities simultaneously.
• Ability to work independently, exercise sound judgment, take initiative, and move projects forward with minimal direction.
• Ability to collaborate effectively with colleagues, vendors, community partners, and individuals across diverse departments and areas of expertise.
• Adaptability and willingness to learn new technologies, platforms, tools, and marketing practices.
• Demonstrated curiosity and commitment to professional growth and incorporating new information into day-to-day work.

Preferred

• Bachelor’s degree in Marketing, Graphic Design, or a related field.
• Bilingual in English and Spanish.
• Bachelor’s degree in Marketing, Public Relations, Journalism or a related field.