Marketing Functional Consultant

Responsibilities

• Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications.
• Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes.
• Create and manage user stories, business requirements documents (BRDs), functional specifications, and acceptance criteria.
• Facilitate discovery sessions, stakeholder workshops, and solution review meetings.
• Work closely with architects, developers, and QA teams to ensure requirements are accurately implemented.
• Support User Acceptance Testing (UAT) by preparing test scenarios, coordinating testing activities, and validating business outcomes.
• Drive user training, change management, and adoption initiatives for SFMC solutions.
• Document business processes, workflows, data requirements, and system interactions.
• Identify opportunities for process improvements and recommend optimized marketing operations.
• Ensure delivered solutions align with business objectives, customer experience goals, and platform capabilities.

Requirements

• Strong understanding of Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Contact Builder, and Automation Studio.
• Experience in requirements gathering, business process mapping, and stakeholder management.
• Ability to translate business needs into functional and technical requirements.
• Experience creating user stories, acceptance criteria, process flows, and functional documentation.
• Knowledge of customer lifecycle marketing, campaign management, and personalization strategies.
• Strong communication, presentation, and workshop facilitation skills.
• Familiarity with Agile delivery methodologies and tools such as Jira or Azure DevOps.
• 3+ to 7+ years of experience as a Business Analyst, CRM Consultant, or Marketing Technology Consultant.
• Experience working on Salesforce Marketing Cloud implementations and enhancements.

Preferred

• Exposure to digital marketing, customer engagement platforms, and marketing automation solutions is preferred.
• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Administrator
• Salesforce Business Analyst Certification
• Agile/Scrum Certification (preferred)

Benefits

• Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include: - Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave - Medical, dental, and vision coverage (or provincial healthcare coordination in Canada) - Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada) - Life and disability insurance - Employee assistance programs - Other benefits as provided by local policy and eligibility