Marketing and Events Specialist

Lead CUSP's integrated marketing and communications program across digital content, social media, and events.

• Own website content, social channels, and major campaigns aligned to branding and strategy.
• Design, produce, and distribute the Annual Dean’s Report magazine covering CUSPS’s accomplishments and activity for the calendar year.
• Develop and maintain digital marketing content schedules and timelines. Maintain weekly and monthly schedules to ensure key events and dates are covered.
• Write blogs, headlines, copy, summaries, and other content.
• Work closely with faculty and students and foster participation in the creation of media content
• Collaborate with the University’s Strategic Marketing and Communication (SMC) office to carry out planned marketing strategies and campaigns and develop digital and print content.
• Collaborate with Public Relations Office on stories that could be shared broadly with the campus and community.
• Develop an electronic communications strategy and manage email campaigns to key constituencies.
• Maintain repository of CUSP images and logos. Identify appropriate images for marketing use, and coordinate photography when necessary.
• Maintain a comprehensive social media strategy that measurably increases engagement and reach among prospective students, current students, alumni, and other constituencies and promotes CUSP’s strengths and accomplishments, aligned with brand guidelines.

• Manage all CUSP social media accounts, including but not limited to Meta and LinkedIn.
• Produce engaging, high-performing social media posts multiple times per week. Develop social media content using video and photography editing software, solicit student engagement, takeovers, etc.
• Supervise student employee (Marketing Content Student Assistant) who aides in writing content for blog posts and stories, and in providing photography, film, and editing assistance.
• Lead the planning and implementation of college events such as Whitecoat Ceremony and Dinner, Alumni/Conference Receptions, Homecoming, Patient Safety Conference, Dean’s Professional Advisory meetings and dinners, and other central-school events as needed.
• Assist other departments as needed on annual events such as Commencement, Student Awards Banquet, Research Day, etc.
• Facilitate the submission and completion of all required legal agreements, vendor contracts and certificates of liability/insurance.
• Reserve event spaces, order all equipment, furniture, and additional cleaning services for all events.
• Coordinate marketing and publicity for all events with others.
• Working with Strategic Marketing and Communication office, prepare, edit, and distribute print and electronic correspondence, event materials, announcements, invitations, and printed programs.
• Maintain accurate files, both paper and electronic, for each event.

• Must-have: 3+ years in digital marketing or communications with hands-on social media management.
• Standout: Supervises student content team and plans flagship events like Whitecoat Ceremony and Homecoming.