Marketing Events Manager

Responsibilities

• Own strategy and execution for all field marketing activities including factory tours, trade shows, guerrilla marketing, partner events, product launches, community days, VIP experiences, and original activations
• Transform Machina's factories, products, and manufacturing technologies into compelling physical experiences, both onsite and in the field
• Build out our factory showroom and create repeatable experiences that bring customers, partners, and decision-makers into the world of Machina Labs
• Develop distinctive activations tailored to the audiences and business objectives of our defense and automotive businesses from technical experts and program leaders to senior executives
• Serve as a creative and operational linchpin across marketing, collaborating with brand, content, communications, PR, social, and digital teams to bring integrated campaigns to life
• Partner closely with BD and Executive Leadership to turn factory visits, demonstrations, and field experiences into a scalable engine for customer engagement and business development
• Build, lead, and scale an events organization, including external production partners, vendors, and contractors
• Collaborate with production, engineering, facilities, and compliance teams to execute ambitious experiences without compromising safety, operational priorities, or regulatory requirements
• Extend beyond events to support adjacent marketing initiatives, including digital growth, community building, and partner marketing

Requirements

• 8+ years of field or experiential marketing experience in high-growth technology, manufacturing, automotive, defense, or similarly complex industries
• Proven track record of creating memorable in-person experiences and building the processes and capabilities to scale them as a company grows
• Strong personal point of view on experiential marketing. Doesn't simply execute a brief, but observes what resonates with target audiences and continuously improves the experience
• Demonstrated ability to build trust and deliver results with cross-functional teams, external partners, and customers
• Comfortable navigating complex physical environments, demanding logistics, competing priorities, and unexpected challenges
• Resourceful with budgets and unwilling to accept industry norms around expensive, forgettable events. Finds creative ways to use the company's own products, people, and capabilities to achieve greater impact
• Equally comfortable setting the strategy, managing the details, and rolling up their sleeves to make something happen

Preferred

• Background in robotics, AI, defense, automotive, advanced manufacturing, or industrial technology
• Experience leading activations for complex B2B and B2G audiences, including enterprise and government buying processes
• Experience producing large-scale product demonstrations, factory experiences, or events involving complex hardware and equipment
• Los Angeles based preferred, or able to travel regularly for events, activations, and product launches (approximately 25%)

Benefits

• comprehensive benefits (Medical, Dental, Vision), PTO, and Stock Options.