Responsibilities

• The Marketing Events Manager is responsible for the end-to-end planning, organization, and execution of a diverse portfolio of company events, including major tradeshows, industry conferences, customer-facing VIP experiences, and the annual internal marketing team offsite. The core objective is to ensure all events run seamlessly and achieve their defined business goals.
• Meeting with internal stakeholders (Agency, Client Success and Sales or other internal teams) to collaborate on event needs, goals, and success metrics. Establish clear roles and responsibilities for pre- and post-event activation. Enable attending staff with reports, event briefs, staff meetings, and other resources to ensure they're set up for success.
• Developing comprehensive and organized event plans, including timelines, schedules, and task assignments that are visible to internal and external stakeholders. This involves coordinating with vendors, venues, and other service providers. Managing event requirements like registration, overseeing contracts, building internal event landing pages on CVENT or via our Web Dev team, working with internal teams to ensure accurate event reporting, and ordering and shipping required materials.
• Developing and executing marketing strategies in collaboration with the broader marketing team, which can include social media, demand generation, design, content marketing and public relations, among other promotional strategies. Providing internal teams with detailed information, briefs, deadlines, and advance notice needed for them to carry out their work.
• Overseeing day-of event management and coordination to ensure the event and programming runs according to plan, handling any issues that arise, and managing the event staff in a professional manner.
• Creating and managing the event budget, ensuring costs are controlled, submitting bills for payment, and reconciling corporate credit card charges.
• Conducting analysis after the event to assess its success, gather attendee and stakeholder feedback, and identify areas for improvement. Update reports to track event success over time.
• Partnerships Titans event management: serve as the end-to-end project manager for the exclusive, annual, multi-day Partnerships Titans event (approx. 50 key customers), co-produced with a major agency partner, by owning all event logistics, acting as the primary contact for activations/excursions, building the CVENT registration page, driving attendance through coordinating internal marketing support (resources and templated emails to enable the inviting teams to easily convey the benefits of the event to prospective attendees), and providing comprehensive reporting on registration status and key event metrics.
• Drive key planning and execution elements of our annual iPX customer and thought leadership conference. This includes spearheading all prospective sponsor communications (outreach, pitch calls, and option review) and overseeing the comprehensive, timely fulfillment of all contractual sponsor deliverables, such as contract management, invoicing, VIP seating, print/digital asset allocation, exhibit hall assets as well as other iPX projects/involvement as assigned.
• VIP Experience Management & Strategy: Manage the end-to-end logistics, organization, and high-touch communication for executive and VIP customer/partner experiences (e.g., sporting event and concert tickets). Collaborate with key stakeholders to strategically define and execute the optimal outreach strategy for these engagements.
• Own end-to-end planning and execution of the annual Marketing offsite including site research and selection, logistics (travel, room blocks, catering), budget management, and vendor coordination. Ensure seamless delivery through detailed agenda and speaker management, stakeholder communication and alignment, and oversight of all technology/AV needs or ancillary events and gifting. Lead on-site execution as the primary point of contact and drive post-event analysis (surveys, ROI, and recommendations) to continuously improve future offsites.
• Assist Event team Senior Managers and the Senior Director in the execution of events by developing critical materials such as presentation decks, event briefs, registration platforms, and external guest correspondence.

Requirements

• 3+ years of marketing and events management experience
• Exceptional attention to detail and organizational skills
• Strong collaboration and project management experience
• Strong communication and leadership skills
• Experience with events tech platforms
• Experience with logistically complex in-person events
• Ability to travel to events about 4-6 times per year or as needed

Preferred

• Experience running events for SaaS companies
• Familiarity with building and managing events using CVENT
• Corporate meeting planning

Benefits

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
• Flexible spending accounts and 401(k)
• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.