Responsibilities

• Own the day-to-day email marketing calendar and execution of promotional, product, educational, and seasonal campaigns.
• Develop campaign briefs and partner with Creative on messaging, copy, and design.
• Manage campaign segmentation, scheduling, QA, and deployment.
• Coordinate email communications around promotions, product launches, and key ecommerce initiatives.
• Own, build, and continuously optimize all automated email flows in Klaviyo.
• Manage key journeys including welcome, abandonment, post-purchase, cross-sell, replenishment, winback, and reactivation.
• Identify gaps in the customer lifecycle and develop new automated journeys to improve repeat purchase and lifetime value.
• Regular audit flows for performance, accuracy, and optimization opportunities.
• Own email communications across the subscriber lifecycle, including onboarding, education, upcoming orders, retention, and churn prevention.
• Test messaging, offers, and communication strategies that improve subscriber retention and lifetime value.

Requirements

• 3+ years of email, lifecycle, retention, or ecommerce marketing experience.
• Strong experience with Klaviyo and Shopify required.
• Experience building and optimizing automated email flows.
• Strong understanding of segmentation, personalization, A/B testing, and email deliverability.
• Experience with subscription-based ecommerce businesses strongly preferred.
• Strong analytical skills and ability to translate data into action.
• Excellent project management, communication, and attention to detail.
• Experience with Recharge, Skio, Rebuy, or similar ecommerce tools is a plus.
• Experience in CPG, wellness, food & beverage, supplements, or hemp/cannabis is a plus.

Preferred

• Experience with subscription-based ecommerce businesses strongly preferred.
• Experience with Recharge, Skio, Rebuy, or similar ecommerce tools is a plus.
• Experience in CPG, wellness, food & beverage, supplements, or hemp/cannabis is a plus.

Benefits

• Health insurance, with a Company contribution toward the base plan for employee
• 100% paid Dental and Vision Insurance for employee
• Paid time off in accordance with Company policy.
• $75 per month employee stipend for Cornbread Hemp products and 50% off Cornbread Hemp website