Responsibilities

• Collaborate with sales & Ops teams to define campaign objectives, KPIs, and strategies.
• Conduct research using tools like SEM & SEO Planning Tools, Internal tools, Placer, Dstillery, Ad Mall, and SEM Estimates / Google Keyword Planner.
• Create or review proposals based on Ignite Pro media mix rules
• Participate in client needs analyses (CNAs) and pitches.
• Request or provide ad examples and brainstorm creative, targeting, and campaign strategies.
• Respond to inquiries within 24 hours and provide actionable insights.
• Management and input of Lumina workflow tasks and details.
• Work to implement campaign details in workflow systems and coordinate creative approvals with Creative Services, AEs, and clients.
• Gather and organize campaign details (targeting, geo, audience segments, etc.) for execution.
• Input details and conduct tasks in DSP platforms working with leadership from buying & trafficking team

Requirements

• Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
• Exceptional Communicator. Experience taking the lead in interdepartmental projects.
• Experience with digital ad messaging best practices (does not build the ads)
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
• 1+ years experience in digital advertising
• 4-year college degree or comparable work experience required

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop