Marketing Events Lead

Responsibilities

• Partner with the marketing team to plan and execute Sprig’s mid-sized events, including the Sprig Experience Research Summit, regional summits, and customer events: venue, vendors, budgets, timelines, run-of-show, and on-site execution
• Manage the keynote speaker and customer experience, from outreach and prep to logistics and day-of coordination
• Shape the attendee experience, including invitations, registration, agenda flow, and post-event follow-up to conversion
• Partner with Sales, Customer Success, and Marketing to align events with business goals, drive attendance from target prospects and customers, and ensure strong pre- and post-event follow-through
• Track event performance, including attendance, engagement, and pipeline influenced, and surface insights that help us improve our programs and investment
• Support smaller programs as needed, such as executive dinners, meetups, and direct mail and gifting tied to events and customer engagement
• Support integrated campaign launches by coordinating marketing assets, communications, and program timelines
• Willing and able to step in and support Sprig’s broader marketing and pipeline-driving efforts as needed

Requirements

• 2-4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role
• Experience independently owning mid-sized events, such as summits, customer conferences, or multi-session programs, from planning through execution
• Hands-on experience managing venues, vendors, speakers, and event budgets
• Enthusiastic about collaborating with teammates on-site 4x per week to execute faster and more efficiently
• Strong project management skills with the ability to manage multiple events, deadlines, and stakeholders simultaneously
• Excellent communication and collaboration skills, with confidence coordinating vendors, speakers, customers, and internal stakeholders
• Highly detail-oriented (an absolute must!) and proactive, with strong judgment and the ability to solve problems quickly when plans change
• Genuine enthusiasm for events, community building, and creating memorable in-person experiences
• Experience with B2B or SaaS marketing programs is a plus
• Adaptable to evolving priorities, with a willingness to travel up to 10%.

Benefits

• Competitive Salary
• Competitive Employee Equity
• 401K Program
• Medical, Dental, and Vision Benefits
• FSA/HSA Benefit
• $175/month Commuter Benefit
• Additional Wellbeing Benefits
• Flexible Paid Time Off
• Paid Parental Leave
• Professional Development Stipend