Marketing & Engagement Specialist

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the credit union’s mission, growth objectives, and member experience goals. Design and implement multi-channel marketing plans (digital, print, social, events) to drive member acquisition, engagement, and retention. Research market trends, competitive positioning, and member behavior to inform strategic decisions and campaign adjustments.
• _*Brand Management*_ - Oversee brand identity and ensure consistent messaging across all member touchpoints, including branches, digital platforms, and marketing materials. - Manage creative development, copywriting, and design for promotional materials, advertisements, and digital content. - Maintain and enhance the credit union’s website and social media presence to reflect brand values and compliance standards.
• _*Digital Marketing & Member Engagement*_ - Lead digital marketing initiatives, including SEO, SEM, email campaigns, and social media strategies to increase online engagement. - Integrate member-facing digital services and delivery channels through online and mobile banking platforms. - Utilize analytics tools to track campaign performance, member engagement, and ROI; adjust strategies based on data insights. - Enhance member ease of use of mobile banking experience via website and mobile banking maintenance.
• _*Product & Service Promotion*_ - Develop and manage promotional campaigns for new and existing credit union products and services. - Collaborate with product teams to ensure marketing efforts align with product launches and member needs. - Recommend new programs and services based on market research and member feedback.
• _*Public Relations & Community Outreach*_ - Create and maintain a public relations plan to strengthen community relationships and enhance the credit union’s reputation. - Coordinate sponsorships, community events, and partnerships to increase brand visibility and member engagement. - Serve as a spokesperson for marketing initiatives and represent the credit union at community and industry events.
• _*Compliance & Governance*_ - Ensure all marketing materials and campaigns comply with regulatory requirements and internal policies. - Work with compliance teams and vendors to maintain proper disclosures and legal standards in marketing communications.
• _*Budgeting & Vendor Management*_ - Develop and manage the marketing budget, ensuring cost-effective allocation of resources. - Negotiate and manage relationships with external vendors, advertising agencies, and service providers to achieve marketing objectives.
• _*Reporting & Analytics*_ - Prepare and present marketing performance reports, including campaign results, member acquisition metrics, and ROI analysis, to senior leadership. - Conduct environmental scans and competitive analysis to inform future marketing strategies.
• _*Other Duties as Assigned*_ - Perform other duties as assigned in branch when necessary. - Willingness to perform positional task such as Timber Associate (Teller) position to ensure branch needs are met.

Benefits

• * 401(k)
• * 401(k) matching
• * Dental insurance
• * Health insurance
• * Paid time off
• * Vision insurance