Marketing & Student Engagement Specialist
Fairfax, VA (Unknown)
Posted 2 days ago
Job Summary
Owns the end-to-end execution of GEO marketing and student engagement activities, including content creation, social media planning, event coordination, and web updates, while collaborating with teams to gather assets and analyze impact.
- Owns content creation and distribution across newsletters, social media, and web updates.
- Coordinates events, gathers content, and analyzes engagement metrics to inform ongoing campaigns.
Job Description
Responsibilities
- Drafts newsletters, announcements, and promotional materials;
- Reviews documents for compliance with style and brand guidelines, and edits for basic grammatical content;
- Prepares and designs content and graphics for design layouts for various media;
- Distributes marketing materials to intended audiences;
- Updates web pages and revises content as provided;
- Collects content and assists with upkeep of the database;
- Assists with GEO study abroad fairs and events coordination;
- Creates social media schedule and produces content;
- Assists with generating ideas for postings;
- Monitors social media activity and identifies viable actions;
Requirements
- Ability to be organized and detail oriented;
- Strong written and oral communicator;
- Team player who can collaborate with others and enjoys meeting students;
- Creativity, flexibility, and the ability to multi-task on projects throughout the year.
- Sponsorship Eligibility: Not eligible for visa sponsorship
Preferred
- Strong knowledge of basic design principles, styles, and communication standards;
- Ability to use desktop publishing and graphic design tools;
- Editorial, persuasive, and copywriting skills;
- Multimedia (photography or video) skills.
George Mason University is Virginia’s largest and most diverse public research university. Located near Washington, D.C., Mason enrolls more than 40,000 students from 130 countries and 50 states, and has a residential population of more than 6,000 students. Mason has grown rapidly over the past half-century and is recognized for its innovation, entrepreneurship, and commitment to providing academic opportunities for students of all backgrounds. With 10 schools and colleges offering more than 200 degree programs, Mason is a vibrant community of scholars and researchers that spans three campuses in Arlington (Mason Square), Fairfax, and Prince William and learning locations across the Commonwealth of Virginia. We also have an international campus in Songdo, South Korea. Our goal is to enable all of our graduates to pursue meaningful lives and successful careers. Our definition of a successful graduate is a well-rounded scholar and an engaged citizen in the community and the world, who has all the necessary skills to compete in the workplace. More than 75 percent of Mason alumni have a post-graduate plan within six months of graduation (employment, graduate school, military service, or volunteering). In the Washington Business Journal’s 2023 rankings of the Washington, D.C., area’s largest employers, Mason came in 26th overall with more than 8,100 Metro-area employees. If you are interested in joining the Mason Nation take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu!
Marketing Team
Funding
Funding History
- Jun 2024Grant • $1M
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