Digital Content & Engagement Specialist

Responsibilities

• Develop and execute social media strategy across platforms, including content planning, publishing, and audience engagement.
• Manage online community engagement across relevant platforms and forums, including Reddit, and cultivate positive, on-brand interactions.
• Own search engine optimization (SEO) and answer engine optimization (AEO) across Superior's digital properties, including on-page, technical, and content-driven optimization to improve visibility in both traditional and AI-powered search results.
• Structure and optimize content to surface effectively in generative and answer-based search experiences (e.g., AI Overviews, conversational assistants, and featured answers).
• Plan and optimize content for discoverability, engagement, and inbound conversion.
• Identify influencer and partnership opportunities and support the development and management of those relationships.
• Own website health, user experience, and conversion rate optimization in partnership with the Digital Experience, Martech, and Digital Lead Gen teams.
• Support the planning and execution of paid awareness campaigns that extend reach and complement organic and inbound efforts.
• Monitor performance across social, search, and web channels, and translate insights into content and optimization improvements.
• Maintain brand consistency, tone, and quality across all digital content and touchpoints.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field. Specialization in digital marketing is preferred.
• 3–5 years of experience in digital marketing, social media, content, or SEO, ideally in a brand or customer-facing environment.
• Hands-on experience managing social media platforms, community engagement, and content publishing.
• Demonstrated experience with SEO, local search, and content optimization tools and practices; exposure to AEO or optimizing for AI-powered search is considered an asset.
• Experience with website management, UX principles, and conversion rate optimization.
• Exposure to paid awareness or paid social campaign execution is considered an asset.
• Experience in energy, utilities, home services, or other consumer-facing industries is an asset.
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

Preferred

• Specialization in digital marketing is preferred.
• Exposure to paid awareness or paid social campaign execution is considered an asset.
• Experience in energy, utilities, home services, or other consumer-facing industries is an asset.
• Exposure to AEO or optimizing for AI-powered search is considered an asset.

Benefits

• Culture : Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
• Competitive Compensation : We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
• Flexibility:  We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
• Technology : Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
• Employee Assistance Programs : We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial, and social well-being.
• Opportunity : A continuous focus on professional development with many opportunities for training and career growth.
• Safety Focused : We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.