Responsibilities

• Analyze and interpret marketing performance data across Club programs and initiatives to identify trends, findings, and opportunities for improvement
• Partner with analytics resources to collect, validate, and evaluate data to identify performance drivers and implications
• Develop and maintain working knowledge of customer journeys used in marketing campaigns and identify opportunities to improve effectiveness
• Evaluate targeting, messaging, customer journey, and channel performance to identify enhancement opportunities for Club marketing programs.
• Translate analysis into clear performance summaries, presentations, and recommendations for management review
• Lead operational governance activities across assigned Clubs, including creative review oversight, workflow compliance, documentation standards, funding governance, and audit readiness
• Track and monitor Club marketing funding utilization to ensure compliance with Producer Agreements
• Identify execution risks, process gaps, measurement limitations, and operational issues and coordinate resolution with appropriate partners
• Collaborate with analytics, product, technology, legal, agency, and Club partners to improve marketing effectiveness and operational execution
• Identify opportunities to continuously improve team processes, operational efficiency, and execution effectiveness
• Leverage analytics and AI-enabled tools to support insight generation, documentation quality, and operational consistency

Requirements

• 6+ years' experience planning and implementing strategic marketing efforts, customer journey analysis, campaign optimization, operational governance, or complex cross-functional initiatives
• Bachelor's degree (BA/BS) in related area or an equivalent combination of education and experience
• Advanced knowledge of functional marketing principles, customer journey concepts, and analytical techniques
• Ability to analyze and interpret marketing performance data to identify trends, key learnings, and opportunities for improvement
• Strong business judgment, critical thinking, and problem-solving capability
• Ability to evaluate targeting, messaging, customer journey, and channel performance to improve marketing effectiveness
• Cross-functional influence ability and experience collaborating without direct authority
• Ability to create, present, and deliver clear and compelling presentations and recommendations
• Ability to independently lead projects and initiatives of complex scope
• Deep understanding of governance frameworks, marketing processes, and execution workflows
• Experience using analytics and AI-enabled tools to support insight generation and execution effectiveness

Preferred

• Highly developed understanding of marketing, brand development, and program implementation
• Experience leading complex cross-functional analytical or operational initiatives
• Actively shapes our company culture (e.g., participating in employee resource groups, volunteering, etc.)
• Lives into cultural norms (e.g., willing to have cameras when it matters: helping onboard new team members, building relationships, etc.)
• Travels as needed for role, including divisional / team meetings and other in-person meetings
• Fulfills business needs, which may include investing extra time, helping other teams, etc.

Benefits

• We offer a total compensation package, annual bonus eligibility for most roles, 401(k) with a company match, and so much more! Read more about what we offer and what it is like to be a part of our dynamic team at https://careers.csaainsurance.aaa.com/us/en/benefits.
• Career Growth: We believe in growth for everyone. Here at CSAA IG, leaders and mentors partner with employees to align interests, unlock development opportunities, and support long‑term success.
• Flexible Workplace: We embrace a remote-first culture through our Flexible Workplace. Most employees hold Home-Flex roles, working primarily from home, often with the flexibility to work from various locations including CSAA offices. Our flexible workplace empowers you to balance remote work with intentional in‑person moments that deepen connection and collaboration.
• Inclusion and Belonging: An inclusive and welcoming workplace is the cornerstone of our success. By fostering an environment where people feel valued and heard, we deepen our ability to understand and meet the unique needs of our members. This strengthens innovation and enhances our products and services, giving us a competitive edge in the market.
• Sustainability: As climate change leads to more frequent and severe weather events, we are taking bold action to build more resilient communities and reduce our environmental impact.