Marketing and Ecommerce Specialist

Portland, ME (On-site)

$55K/yr – $68K/yrMid Level2+ years expFull time

Posted 3 hrs ago

Job Summary

Own the end-to-end ecommerce and marketing content production for Flowfold and Mainers, including site assets, campaigns, social content, and customer communications, while coordinating design and platform execution.

  • Own product pages, collections, emails, and social content
  • Coordinate with design and platform tools (Shopify, Klaviyo, Canva)

Job Description

Responsibilities

  • Ecommerce & Website: Build and maintain product detail pages, collections, landing pages, and other ecommerce content in Shopify
  • Update website imagery, copy, merchandising, and promotional messaging
  • Help improve the presentation, organization, and overall customer experience of the ecommerce websites
  • Review website content for accuracy, consistency, and opportunities for improvement
  • Digital Marketing & Email: Create, build, and schedule email campaigns in Klaviyo using established campaign direction, copy, and creative
  • Support ongoing email marketing initiatives and customer communications
  • Help maintain consistency in brand voice, messaging, and visual presentation
  • Social Media & Content: Assist with the creation and scheduling of social media content for Flowfold and Mainers
  • Capture and edit photo and video content for social media, email, and website use
  • Create graphics and marketing materials in Canva or other design platforms

Requirements

  • 2–3 years of experience in marketing, ecommerce, communications, design, or a related field
  • Experience with Shopify or a similar ecommerce platform
  • Graphic design or web design experience
  • Experience with social media, email marketing, and digital content creation
  • Strong organizational skills and attention to detail
  • Excellent written and verbal communication skills
  • Ability to manage multiple projects and deadlines
  • Strong visual eye and understanding of layout, hierarchy, and brand consistency
  • Comfortable receiving feedback and working from established creative direction
  • Familiarity with ecommerce, digital marketing, and customer experience

Preferred

  • 2–3 years of experience in marketing, ecommerce, communications, design, or a related field preferred
  • Experience working with Shopify or a similar ecommerce platform preferred
  • Graphic design or web design experience strongly preferred
  • Experience with Canva and basic photo or video editing (familiarity)

Benefits

  • Medical, dental, and vision insurance
  • Employer-paid short-term disability, long-term disability, and life insurance
  • Retirement plan with a 3% company match
  • Paid time off and paid holidays
  • Generous employee discounts on all products
Flowfold logo

Flowfold

Inspired by peak experiences, Flowfold builds minimalist gear for the pursuit of everyday adventures. Drawing on the legacy of Maine craftsmanship, we pair carefully refined techniques with innovative materials and designs. Our gear is simple, intuitive, and functions effortlessly so you can find your moment. Every item is handmade in the USA using some of the world’s strongest and lightest fabrics and backed with a lifetime guarantee.

Founded in 2010
Gorham, Maine, USA
7 employees (4 in marketing)

Salaries

Posted range

$55K/yr – $68K/yr

Taken straight from the job posting.

See all Flowfold salaries

Marketing Team

Marketing Team Size
3 (43% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$135K
Last Raise
$35K
Debt Financing

Funding History

  • Jan 2020
    Debt Financing • $35K
  • Jan 2019
    Grant • $95.3K
  • Mar 2018
    Grant • $4.7K

Traffic Signals

Monthly Visitors
29.4K
Monthly Google Ads Budget
$200
Traffic Source Mix
Search
23.2%
Direct
61.1%
Social
15.7%

Headcount Trend

Current headcount: ~7
Flowfold logo

Marketing and Ecommerce Specialist

Flowfold · Portland, ME · On-site