Responsibilities

• As the Digital Marketing Coordinator, you will be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels, with an emphasis on paid media and email marketing.
• Phase One: Build the Acquisition Engine: Google Ads, Meta Ads, Shopify and email. That is where your attention goes first and it is what we will measure you on.
• Phase Two starts once that engine is running profitably and predictably, and it opens up into content, social and video. We are not asking you to do everything at once. We are asking you to fix the money first.
• You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution.
• The ability to organize, plan and structure your workload in an autonomous fashion will be absolutely key to your success in this role.
• Phase One: Meta and Google Ads Management: You'll own our paid accounts day to day. Building campaigns, writing ad copy, briefing creative, managing audiences, keywords and product feeds, watching spend and reporting on returns. You run the testing calendar, scale winners and cut losers fast.
• Managing the company's Shopify websites: Product pages, collections, landing pages, theme tweaks, apps and integrations, discounts, bundles and checkout offers. You make the changes yourself. You don't need to be a developer. You do need to stop waiting on one for every small change.
• Developing and executing email marketing campaigns: Building our flows and campaigns in Omnisend. Welcome, abandoned cart, post-purchase, replenishment and win back. Segmenting the list, running campaigns and split tests, and reporting on revenue per recipient.
• Building the funnel end to end: Connecting ads, landing pages, checkout and email into one working system. Tracking and attribution set up properly so we know what every dollar returns.
• Writing and editing marketing copy for ads, landing pages and email. This is the copy that carries phase one.

Requirements

• Experience in e-commerce: You've worked inside a real online store. That means the platform (Shopify or similar), the email and SMS stack, the ad accounts, the analytics, the review and UGC apps, the subscription and fulfillment tools. You know how they connect and where they break. You should be able to open our accounts on day one and know what you're looking at.
• Experience Managing Google and Meta Campaigns: You've personally managed at least $10k a month in ad spend for an e-commerce brand. You know how to structure campaigns, test creative, read the numbers and move budget toward what's working. ROAS, CAC, AOV and blended return should be second nature.
• Copywriting. You’ll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work.
• Leadership potential. Initially, you’ll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
• Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.
• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important.

Benefits

• This is a completely remote position, so you’ll have the ability to create your own schedule.
• Flexible work hours (though irregular hours may be expected based on working with different time zones).
• This role starts at 10 hours per week with the potential for full-time after an initial period.