Responsibilities

• This role aligns to the following industry titles - Digital Content & Optimization Specialist and Web Experience Manager
• The Ecommerce Specialist, as part of the Digital Marketing team, will be responsible for administration of Pearson Virtual Schools’ public websites and content management systems. This position will help define and optimize the web experiences of our customers, ensuring brand and quality control of web properties, and overseeing the creation of new site content and features.
• We’re looking for someone who has expert knowledge of digital standards and guidelines, understands user journey needs by audience type, and can seamlessly liaison between stakeholders and technical teams to translate needs into action. This person may work independently or collaboratively in support of the Digital Marketing team to ensure projects and tactics are completed smoothly, accurately, and on time.
• The position requires strong organizational and time management skills, and proficiency with web content management systems. A strong eye for design, including experience as a web designer, is a plus. This person should have a dedication to excellence and be able to manage many diverse web projects in a busy production environment.
• Primary Responsibilities :
• - Play a key role in the content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages
• - Partner closely with internal teams and partner school representatives to understand audience needs, create compelling content that engages the user, and ensure web pages are optimized to meet site conversion goals
• - Partner with creative and brand teams for content and creative alignment
• - Conduct quality control and testing via regular site audits and recommend improvements
• - Ensure that all website content follows the company’s established style guidelines

Requirements

• BA/BS degree in marketing, communications, technology or related field preferred
• Proven experience in website marketing or digital marketing-related roles
• Basic knowledge of HTML and CSS
• Previous experience with website content management systems; Adobe Experience Manager (AEM) preferred
• Previous experience using website analytics reporting platforms; Google Analytics preferred
• Familiarity with A/B multivariate testing strategies and digital personalization tools
• Strong time management and project managements skills
• Strong work ethic with the ability to work independently and proactively
• Enjoys being a team player in a close, highly collaborative, cross-functional environment
• Ability to manage project schedules and resources, work on multiple projects with changing priorities while maintaining a sense of urgency about deadlines