Responsibilities

• Lead, develop, and hold accountable a small, high-output ecommerce team, including any contractors and agencies supporting the channel
• Set clear priorities, remove blockers, and ensure deadlines and deliverables are consistently met
• Run structured weekly check-ins and maintain clarity on ownership across all ecommerce workstreams
• Cultivate a culture of ownership, urgency, and data-driven decision-making within the ecommerce pod
• Own Shopify CVR, AOV, and on-site revenue as primary KPIs
• Lead structured A/B testing across PDPs, landing pages, collections, and checkout flow
• Identify and eliminate friction points in the customer journey using analytics, session recordings, and heatmaps
• Partner with your team to implement conversion-improving design changes quickly
• Maintain and improve Shopify site health, page speed, and mobile experience
• Build and manage a testing roadmap with clear hypotheses, timelines, and reported outcomes

Requirements

• 5+ years of ecommerce experience with at least 3 years in a Shopify-primary DTC environment
• Proven, measurable track record improving CVR and AOV for a physical product brand
• Hands-on experience managing and developing direct reports (designers, listing managers, or similar)
• Deep Shopify expertise: theme management, app ecosystem, analytics, merchandising, and storefront optimization
• Strong command of ecommerce metrics: CVR, AOV, LTV, MER, ROAS, and contribution margin
• Proficiency with A/B testing tools, heatmaps, session recordings, and analytics platforms (GA4, Triple Whale, or equivalent)
• Ability to operate as both strategist and executor: you build the plan and you get it done

Preferred

• Experience in automotive, aftermarket, powersports, or enthusiast product categories
• High AOV product experience ($75–$200+ average order value)
• Klaviyo or similar retention/lifecycle platform experience
• Familiarity with Amazon or marketplace channels at a strategic coordination level
• Experience at a growth-stage DTC brand ($10M–$100M in revenue)
• Subscription or loyalty program ownership
• Experience managing agency relationships (paid media, creative, or development)

Benefits

• Competitive salary
• Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment)
• Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
• PTO (available after 60 days of employment)
• Company-sponsored employee-only YMCA membership (available after 60 days of employment)
• No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
• Opportunities for growth within a rapidly scaling ecommerce organization
• BRAND NEW WAREHOUSE / OFFICE BUILDING