Responsibilities

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• Develop, execute, and analyze marketing campaigns across email, SMS, social media, website, and in-store channels.
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• Create strategies to increase customer acquisition, retention, and brand loyalty.
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• Monitor marketing performance metrics and use data-driven insights to improve campaign effectiveness.
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• Identify emerging marketing trends, customer behaviors, and opportunities to increase engagement.
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• Collaborate with retail and inventory teams to promote new products, sales, overstock items, and special promotions.
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• Create, schedule, and publish engaging content across Facebook, Instagram, TikTok, YouTube, Google Business Profile, and other platforms.
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• Develop content calendars that support product launches, events, promotions, and community initiatives.
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• Monitor audience engagement and respond appropriately to comments, messages, and community interactions.
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• Analyze platform performance and adjust content strategies to maximize reach and engagement.
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• Research, organize, promote, and execute company events of varying sizes.
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• Coordinate with vendors, artists, content creators, cosplayers, influencers, media outlets, and community organizations.
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• Assist with event setup, execution, breakdown, and post-event analysis.
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• Develop partnerships with businesses and organizations that expand brand visibility and community involvement.
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• Represent Sweets & Geeks at community events and promotional opportunities as needed.
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• Maintain and optimize Shopify-based e-commerce websites.
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• Customize and manage Shopify themes, apps, collections, and product listings.
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• Improve website performance, usability, and mobile responsiveness.
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• Implement SEO best practices to increase website visibility and search rankings.
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• Troubleshoot website issues and coordinate solutions with internal teams or external vendors.
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• Stay current on Shopify updates, new features, and industry best practices within Shopify.
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