Marketing & E-Commerce Coordinator (Luxury Retail)

Austin, TX (On-site)

$50K/yr – $55K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing and e-commerce initiatives for Cowboy Bride as a Marketing & E-Commerce Coordinator, coordinating content, campaigns, and product storytelling to boost appointments and sales.

  • Own weekly content production and posting for Instagram and TikTok, plus in-store content capture
  • Must-have: 1–3 years in retail, fashion, or ecommerce marketing
  • Standout: Direct collaboration with founder/creative director and strong product storytelling

Job Description

Responsibilities

  • Execute weekly content across Instagram + TikTok
  • Capture in-store content (gowns, styling, real bride moments)
  • Edit short-form video (Reels, TikTok)
  • Write captions aligned with Cowboy Bride’s voice
  • Assist in managing Meta (Instagram/Facebook) ad campaigns
  • Upload creatives, monitor performance, and make basic optimizations
  • Support testing of messaging, audiences, and creative
  • Track key ad metrics (CPC, CTR, cost per inquiry)
  • Assist in merchandising and product storytelling
  • Monitor basic performance metrics (conversion rate, product performance)

Requirements

  • 1–3 years experience in retail, fashion, or e-commerce marketing (required)
  • Experience creating content for Instagram and TikTok
  • Basic familiarity with Meta Ads Manager
  • Experience with Shopify (or strong willingness to learn)
  • Strong attention to detail and ability to execute consistently