Marketing Director

Responsibilities

• The Marketing Director will manage program revenue marketing, department project management and core marketing channels, including email, organic social media, the website and SEO/AEO, to grow YMCA membership, program enrollment and community engagement.
• Working within organizational goals, budgets and brand standards set with the VP of Marketing and Communications, this position exercises independent judgment in setting campaign strategies and targets, audience and channel approaches, timing and department priorities.
• The Director plans, executes and evaluates campaigns, manages web and SEO/AEO vendors, and uses performance data to improve results and inform future marketing decisions.
• Working collaboratively with the Marketing and Communications team, executive directors, program leaders and the Development team, this position serves as the department's marketing lead for membership, youth development, sports, aquatics, camp and other YMCA program priorities.
• Program Revenue Marketing: Develops and manages marketing plans, targets and campaigns for membership and program enrollment in partnership with program leaders; measures results against enrollment and revenue goals and supports fundraising campaigns with social promotion.
• Project Management & Intake: Manages the department's intake process, request forms, creative briefs, master marketing calendar and project management tool; co-leads prioritization with the VP of Marketing and Communications.
• Email Marketing & Lead Automation: Manages the email automation; develops email strategy, calendars, audience segmentation, testing and lead-nurture automations in HubSpot and Daxko Engage; builds and deploys membership and program campaigns using copy from the Director, Communications & Content.
• Social Media: Develops and manages organic social media strategy, content calendars, publishing and community management; leads the branch social advocates program and adjusts strategies based on audience performance.
• Website & Digital Presence: Owns the website platform; manages web development vendors, sets priorities for site improvements and evaluates content structure, user experience and conversion.
• SEO & AEO: Leads search engine and answer engine optimization strategy with the external SEO vendor and partners with the Director, Communications & Content on AEO-ready content.

Requirements

• Education & Experience: Bachelor's degree in marketing, communications, business or a related field, or an equivalent combination of education, training and relevant experience.
• Minimum of six years of progressive marketing experience, including at least two years leading multi-channel campaigns or marketing programs.
• Revenue Marketing: Demonstrated success planning and executing campaigns tied to membership, enrollment, sales or revenue goals.
• Digital Marketing: Experience with email marketing and automation, organic social media, website management, SEO and emerging AEO practices, audience segmentation and campaign optimization.
• Marketing Systems: Experience with HubSpot or similar marketing automation platforms, content management systems and social media management tools; familiarity with basic HTML.
• Analytics: Working knowledge of GA4, Google Tag Manager and dashboard tools with the ability to interpret performance and recommend improvements.
• Project & Vendor Management: Strong project management skills with experience running intake, calendars and timelines across multiple stakeholders and managing agency or vendor relationships.
• Communication & Decision Making: Excellent writing, presentation and organizational skills; demonstrated ability to analyze information, exercise professional judgment and make recommendations within established organizational goals.
• Preferred: Experience with Daxko and Daxko Engage or similar membership/CRM systems, Google Business Profiles and nonprofit or YMCA marketing.

Preferred

• Preferred: Experience with Daxko and Daxko Engage or similar membership/CRM systems, Google Business Profiles and nonprofit or YMCA marketing.

Benefits

• Health and Vision Care
• Dental
• Generous Retirement Contribution Options -Includes company contribution of 10% once eligibility is met
• Paid Time off
• Paid Sick Leave
• Paid Holidays
• Free Membership
• Program Discounts
• Employee Assistance Program