Responsibilities

• Lead and execute demand generation strategies to drive pipeline growth
• Develop and manage account-based marketing (ABM) campaigns targeting key industries
• Own partner and channel marketing initiatives, including chamber and association programs
• Plan, execute, and measure the success of events, trade shows, and speaking engagements
• Collaborate closely with Sales to align marketing efforts with revenue goals
• Build and optimize multi-channel campaigns across email, digital, and events
• Manage marketing automation and CRM workflows (HubSpot) for lead generation and nurturing
• Track, analyze, and report on campaign performance, pipeline contribution, and ROI
• Develop targeted content and messaging aligned with customer segments and buyer personas
• Oversee website, social media, and digital presence to enhance brand visibility

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7–10+ years of experience in B2B marketing, preferably in energy, industrial, or professional services sectors
• Proven ability to run high-volume campaign execution with strong attention to detail
• Demonstrated success in account-based marketing (ABM) and demand generation
• Hands-on experience with CRM, automation, campaign management
• Experience managing events, trade shows, and partner marketing programs
• Experience managing operational marketing cadence
• Strong analytical and data-driven decision-making skills
• Comfortable operating as a player-coach in a lean environment with limited internal marketing headcount
• Must be authorized to work in the United States without sponsorship

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance